Greg was mostly impressed with prototypes of the 1984 Chevrolet Corvette he inspected while helping to prepare an advertising campaign. The all-new design was much roomier than the previous model. That wasn’t an accident. General […]
(UPDATED FROM 8/15/2014) Imagine that you run Volkswagen’s American operations in 1959. Detroit has finally woken up to the public’s growing interest in small cars. Studebaker and American Motors are already seeing dramatic sales increases after introducing compact […]
Back in the early-60s men mainly wrote ad copy. So when Joan Maisel landed a job at a major ad agency in New York City, she got stuck doing secretarial work even though she was […]
“Chevrolet marketers wanted to preserve ‘sportiness’ and ‘performance’ as masculine activities, but at the same time realized that women appreciated a good-handling car as much as their male counterparts. So, Chevrolet repurposed the performance attributes […]
Pete DeBest thought he had it made. He followed his dad into the car business by landing a gig at Pontiac’s ad agency as a copy writer. Things went great at first. For example, one […]
(UPDATED FROM 2/19/2021) Histories written by practicing automotive journalists are usually engaging reads with lots of behind-the-scenes anecdotes. However, they can also be analytically superficial and grounded more in access than accountability journalism. In other […]
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