With the Republicans likely to slash support for electric vehicles at every turn (Ferry, 2025), automakers will need to work much harder to market their wares in the next few years. What would be particularly […]
(EXPANDED FROM 2/1/2022) Back in 2021 Patrick Foster suggested that a 1956 1/2 Packard model called the Executive could have “saved” the brand if it had been introduced a year or so earlier. In contrast, […]
David E. Numm liked to remind himself that he was fairly comfortable — and that things could be much worse. At least he was assigned to be a copy writer for the Chevrolet Corvette rather […]
One of the laziest kinds of clickbait in the auto history media are posts of old advertisements, commercials and various types of marketing videos. All too often the text that accompanies the ads could be […]
(EXPANDED FROM 7/21/2023) General Motors had one of those “be careful what you ask for” problems. In 1962 the automaker captured three-fourths of the premium-priced, big-car market. This was a key reason why GM sold […]
Last week we talked about how cars are for going places. Remember the slogan Chevrolet used in its advertising: “See the USA in your Chevrolet”? National parks were sometimes shown because they are as American […]
The car-buff media is so oriented toward the gear that it tends to neglect one of the biggest reasons people drive automobiles — to go somewhere interesting. We could talk about that in scholarly terms. […]
The 1971-72 Dodge Demon is a weird historical anomaly in that it showed the Chrysler Corp. at both its best and worst. Giving the compact A-body an entry-level sporty coupe turned out to be the […]
(EXPANDED FROM 6/26/2023) The June 1968 issue of Road Test magazine took its rival, Motor Trend, to task for anointing the Pontiac GTO as Car of the Year. Columnist Byron Bloch argued that the award […]
Mercury’s ad agency, Weiner, Cox & Baltz, thought that it had come up with a clever solution to a lingering problem: the brand’s cars were primarily bought by women. “Our data shows that women are […]
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