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HomeLTD

LTD

1967 Oldsmobile Cutlass Supreme
History

Was the 1966 Olds Cutlass Supreme the first mid-sized brougham model?

March 5, 2026 Steve 23

(EXPANDED FROM 2/14/2024) This is one of Indie Auto’s more hotly debated stories. Here I question Paul Niedermeyer’s (2024) contention that the 1966-67 Cutlass Supreme brought the “Great Brougham Epoch” to the mid-sized field. “With […]

1969 Ford LTD
Literature

1969 Ford LTD attacked GM’s hierarchy of brands in multiple ways

February 12, 2026 Steve 10

(EXPANDED FROM 7/5/2023) The LTD was one of the Ford Motor Company’s biggest successes in the 1970s because it attacked General Motors’ hierarchy of brands in multiple ways. After failing to beat the popular Impala […]

1968 Plymouth VIP
History

1966-69 VIP: Why Plymouth couldn’t sell brougham

September 25, 2025 Steve 15

(EXPANDED FROM 3/7/2023) At least on paper, the VIP luxury series suggested that Plymouth was keeping up with the Chevrolet Caprice and Ford LTD in the late-60s. However, the car’s terrible sales suggest that something […]

1970 Ford LTD
Data Dive

Was the decontented Ford LTD ‘essentially like an Impala’?

May 21, 2025 Steve 9

(EXPANDED FROM 8/29/2023) A few years ago Curbside Classic’s Paul Niedermeyer stopped by to critique our story, “1969 Ford LTD attacked GM’s hierarchy of brands in multiple ways.” He repeated the following quote from the […]

1974 full-sized low-priced cars
History

1974 AMC Ambassador: Was its styling ruined by bumper regs?

July 15, 2024 Steve 7

(EXPANDED FROM 9/11/2020) Readers of Indie Auto can offer feedback either by commenting or by sending a direct message here. A few years ago a reader used the latter route to vigorously defend the looks […]

1969 an 1977 Plymouth Fury
History

1969-77 Plymouth: Fuselage wasn’t so bad compared to anti-fuselage

May 3, 2024 Steve 13

(EXPANDED FROM 5/13/2022) Ponderous styling of the so-called “fuselage” Plymouths has been pointed to as the biggest reason why sales were smaller than the well-regarded platform it replaced (e.g., auto editors of Consumer Guide, 2022). Output for […]

Data Dive

The 1965-73 Ford LTD may not have impacted Mercury very much

April 11, 2024 Steve 10

(EXPANDED FROM 1/28/2022) Indie Auto commentator Geeber recently discussed how premium-priced big cars did better than their lower-priced brethren as the 1970s progressed. His comment, which is worth reading in full (go here), spurred me […]

  • 1954 Chevrolet was beginning of the end for GM’s brand hierarchy
    April 21, 2026 17
  • 1980 Pontiac Phoenix 5-door hatch
    Bigger didn’t prove to be better for General Motors in late-70s and 80s
    April 17, 2026 39
  • 1963 Ford Galaxie
    Might Detroit have embraced front-wheel drive earlier if McNamara had stayed at Ford?
    April 16, 2026 7
  • Cheap dealer car
    How much do Trump policies have to hurt auto industry before it supports Dems?
    April 14, 2026 19
  • 1975 Ford Thunderbird
    Ford design in the 1970s was a real step down from the previous decade
    April 10, 2026 24
  • 1981 Chevrolet Monte Carlo
    The sad story about buying a 1981 Monte Carlo right out of college
    April 9, 2026 2
  • Why the 1968-69 Javelin was not Richard Teague’s best AMC sporty coupe
    April 6, 2026 9
  • Mitsubishi dealer in Spokane
    Indie Auto is moving — although you may barely notice
    April 8, 2026 4
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 136
Society of Automotive Historian award to Indie Auto

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  • Terrance Smith on Even Motor Trend complained about the 1967 Cadillac Eldorado’s brakes
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