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HomeJohn Z. DeLorean

John Z. DeLorean

1972 Chevrolet Vega
History

US automakers made vain promises in early-1970s to beat back imports

February 18, 2025 Steve 3

In response to soaring import sales in the early-1970s, US automakers made brave promises of a counterattack. In retrospect, many of those promises sound decidedly hollow. For example, in the wake of a critical review […]

1982 DeLorean
History

1981-82 DeLorean illustrates Detroit’s failure to understand the rise of imports

January 20, 2025 Steve 21

(UPDATED FROM 9/23/2022) The easiest way to sum up the spectacular failure of the DeLorean Motor Company is to say that its founder was exceptionally unlucky. I am hard pressed to think of a worse […]

1967 Cadillac convertible
History

What if GM and Ford were broken up in the 1960s?

December 11, 2024 Steve 24

(EXPANDED FROM 8/19/2022) The topic that has elicited the greatest blowback from Indie Auto readers has been my argument that the U.S. auto industry was less able to respond to a rising tide of imports […]

1956 Continental Mark II
History

Who were the five worst leaders of postwar U.S. automakers?

October 6, 2023 Steve 38

(UPDATED FROM 5/7/2021) Warren Buffett has argued that the Number 1 problem a company can face is choosing the wrong chief executive officer. Buffett, who is CEO of Berkshire Hathaway, has said that over the […]

Quotes

What Bill Mitchell didn’t like about John Z. DeLorean

April 6, 2022 Steve 5

“I didn’t like his aloof egotism. He’d sit in a meeting and open his briefcase and brush his hair, and he’d dress floozy, you know, and he called us the establishment. He was a queer […]

1973 Chevrolet Malibu SS
Quotes

John Z. DeLorean: Downsizing GM cars for 1973 was opposed by Mitchell

March 18, 2022 Steve 17

“The K-Car program proposed a common body and chassis for all the GM cars in the intermediate and compact car classes. On the Chevrolet lines alone this meant building the Chevelle, Camaro and Nova, which […]

1970 Ford Thunderbird front
Quotes

David Halberstam: Why Bunkie Knudsen ‘never had a chance at Ford’

June 22, 2021 Steve 4

“Bunkie Knudsen never had a chance at Ford. It was not that he lacked the skill to handle the job; indeed, that was something that almost never came up. It was that Ford was so […]

Quotes
Quotes

Donald Trump took a shovel to John DeLorean’s estate

November 13, 2020 Steve 1

“DeLorean spends the rest of his life in and out of court. He declares bankruptcy in 1999. His Bedminster estate is purchased by a Connecticut-based golf-course development partnership, who within two years will sell it […]

Billboard tells you where to find friends
Satire

How to reach out and touch someone

December 9, 2015 Steve 0

When John Z. DeLorean was head of Chevrolet in the early-70s he got rid of the brand’s massive billboard presence because it allegedly contributed to roadway blight (Wright, 1979). Like so many liberal crusades, that was […]

Current Events

Should VW’s design chief fear civilization’s end?

July 27, 2014 Steve 1

(UPDATED 12/15/2022) Volkswagen Group’s global design chief Walter de Silva is worried that optimizing aerodynamics in order to meet tightening emissions standards could hurt aesthetics and branding. In an Automotive News question-and-answer piece, he complained […]

Posts pagination

« 1 2
  • 1962 Ford Galaxie 500
    Did the 1960-64 big Ford sell so poorly because of cannibalization?
    October 16, 2026 37
  • 1969 Ford Thunderbird 4-door Landau
    Was 1969 the beginning of the end for the Ford Thunderbird four-door Landau?
    October 14, 2026 7
  • Is Jaguar smart to run away from its design heritage?
    October 8, 2026 21
  • AMC Pacer clay model
    Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?
    October 6, 2026 21
  • 2026 Ram pickups
    A pyrrhic regulatory rollback and how poorly the 1978 Matador coupe sold
    October 2, 2026 12
  • 1962 Chrysler 300
    Did the 1962-65 Chrysler 300 ‘dilute’ the letter series?
    September 29, 2026 12
  • 1968 Ford Mustang
    Three rules led to a stultifying level of conformity in 1960s U.S. car design
    September 24, 2026 12
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 146
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