(EXPANDED FROM 9/8/2023) The 1975-80 AMC Pacer may have been a memorable car, but it was also a key factor in American Motors’ demise as an independent automaker. What’s particularly tragic is that the Pacer’s […]
In conjunction with his recent Public Broadcasting series on American Motors, Joe Ligo (2025) wrote a provocative article for Hagerty. He wondered whether AMC might have survived for at least a while longer if it […]
I must admit to spending almost as much time lately with video-based auto histories as their “print” siblings such as websites or magazines. That’s partly because of the spillover effect of working on some non-automotive […]
I have mixed reactions to Joe Ligo’s (2025) fourth episode of his six-part television series on American Motors. This 30-minute program focuses on the automaker’s two final big-ticket redesigns before losing its independence: the 1974 […]
One of the laziest kinds of clickbait in the auto history media are posts of old advertisements, commercials and various types of marketing videos. All too often the text that accompanies the ads could be […]
One downside of partnering with another automotive historian on a media project is that you inevitably have to negotiate editorial details. That can be particularly challenging if one of the partners has considerably more stature. […]
I first wrote about Joe Ligo’s idea of making an American Motors film in early 2020. Two years later he announced that he was retooling the project and would do a six-part series for the […]
The recent death of ad pioneer Mary Wells Lawrence got me wondering how long her fledgling ad agency Wells Rich and Greene worked with American Motors. The short answer: from 1967 to 1972. This ad […]
Joe Ligo has written one of the most interesting automotive articles I have come across in quite some time. Over at The Autopian website he analyzes why the small car died in the United States. […]
A kind reader recently informed me about Ed’s Auto Reviews. These are relatively short videos on YouTube that cover a broad range of auto history topics. For example, a recently posted episode called “Mistake of […]
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