I have mixed reactions to Joe Ligo’s (2025) fourth episode of his six-part television series on American Motors. This 30-minute program focuses on the automaker’s two final big-ticket redesigns before losing its independence: the 1974 […]
One of the laziest kinds of clickbait in the auto history media are posts of old advertisements, commercials and various types of marketing videos. All too often the text that accompanies the ads could be […]
One downside of partnering with another automotive historian on a media project is that you inevitably have to negotiate editorial details. That can be particularly challenging if one of the partners has considerably more stature. […]
I first wrote about Joe Ligo’s idea of making an American Motors film in early 2020. Two years later he announced that he was retooling the project and would do a six-part series for the […]
The recent death of ad pioneer Mary Wells Lawrence got me wondering how long her fledgling ad agency Wells Rich and Greene worked with American Motors. The short answer: from 1967 to 1972. This ad […]
Joe Ligo has written one of the most interesting automotive articles I have come across in quite some time. Over at The Autopian website he analyzes why the small car died in the United States. […]
A kind reader recently informed me about Ed’s Auto Reviews. These are relatively short videos on YouTube that cover a broad range of auto history topics. For example, a recently posted episode called “Mistake of […]
Joe Ligo is kicking into high gear a fundraising campaign for his long-anticipated movie about AMC, called “The Last Independent Automaker.” The revived project is slated to be aired as a six-part series in 2024 […]
(UPDATED FROM 1/25/2014) Joe Ligo has produced a well-rounded overview of the AMC Pacer’s short and mostly unhappy life. The almost 35-minute documentary is posted on YouTube. “I’m impressed with the film,” wrote Truth About […]
(UPDATED FROM 7/3/2020) Joe Ligo’s (2020) film about the Nash/AMC Ambassador is well-researched but overly kind in discussing the car’s dying decade. The “History of the Nash/AMC Ambassador” walks viewers through the unusually long life […]
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