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HomeJan P. Norbye

Jan P. Norbye

Design Notes

Ford did better than Chrysler in differentiating its 1970s mid-sized coupes

December 13, 2024 Steve 13

(EXPANDED FROM 5/14/2021) A few years ago CJ and Geeber commented that the 1975 Dodge Charger would have worked better if it had been given the more distinctive design of the 1978 Magnum XE. That’s […]

Fake Design

1957-58 Plymouth: Suddenly it could have been 1962!

December 6, 2024 Steve 13

(EXPANDED FROM 1/7/2022) When writing about the 1953-54 Plymouth, I wondered whether there could have been a compromise between the practicality of Chrysler head K. T. Keller and the trendiness of his successor, Tex Colbert. Let’s apply that question to […]

Data Dive

Did African-American car buyers save Cadillac in the 1930s?

November 25, 2024 Steve 8

(EXPANDED FROM 4/18/2023) According to Ed Cray’s (1980) Chrome Colossus, in 1932 Cadillac was in danger of being discontinued when a young service manager named Nicholas Dreystadt crashed a General Motors’ executive committee meeting to […]

1958 Chevrolet Impala front quarter
Gallery

Redesigned 1958 Chevrolet was sort-of successful in pushing back against Ford

October 11, 2024 Steve 16

Ford’s aggressive efforts to retake the top-selling crown from Chevrolet reached a crescendo in the 1957 model year, when it out-produced its rival by more than 170,000 units. Ford’s main advantage was a new body […]

1968 Imperial Crown Coupe
Gallery

Why did the 1968 Imperial sell so poorly in a booming market?

October 4, 2024 Steve 28

The domestic luxury-car field saw output rise by a healthy 11 percent in 1968, but the Imperial went in the opposite direction — down by almost 13 points. At least on paper, the Imperial should […]

1949 Plymouth
Data Dive

Were the 1949 Chryslers to blame for the automaker losing the No. 2 spot to Ford?

September 19, 2024 Steve 34

Paul Niedermeyer (2024) recently commented that the “new 1949 Chrysler Corp. line has to be seen as a failure inasmuch as Ford regained the #2 spot, and never looked back. Excellent cars, but not what […]

1963 Cadillac Coupe de Ville
Design Notes

1963 Cadillac: The car that mainstreamed the brougham look

August 23, 2024 Steve 16

(EXPANDED FROM 12/16/2022) Pointing to the exact moment that the brougham look gained traction in the U.S. is an inexact science. For one thing, this design approach, which mimicked the classic look of luxury cars […]

1953 Plymouth
Fake Design

Six myths about the misunderstood 1953-54 Plymouth

July 19, 2024 Steve 20

(EXPANDED FROM 5/20/2022) Let’s take the time to unpack six myths about one of the most misunderstood post-war American cars — the 1953-54 Plymouth. This an important exercise because it brings to light some key […]

1972 Buick LeSabre 4-door hardtop
Links

Popular Science pans premium cars for cost cutting and impractical styling

May 6, 2024 Steve 3

Popular Science’s Jan P. Norbye and Jim Dunne criticized the quality and practicality of four 1972 premium-priced big cars. They road tested the Buick LeSabre, Chrysler Newport Royal, Mercury Monterey and Oldsmobile Delta 88. “It’s […]

1967 Cadillac Eldorado
Links

Even Motor Trend complained about the 1967 Cadillac Eldorado’s brakes

May 1, 2024 Steve 10

Motor Trend was hardly known as the toughest of the car-buff magazines, but it nevertheless complained about inadequate brakes on the 1967 Cadillac Eldorado. A road test found that the Eldorado’s stopping distances from 60 […]

Posts pagination

« 1 2 3 4 5 »
  • 1967 Oldsmobile Cutlass Supreme
    Was the 1966 Olds Cutlass Supreme the first mid-sized brougham model?
    March 5, 2026 21
  • 1976 Plymouth Volare 2-door coupe
    Splashy new cars often were the biggest disasters during the postwar period
    March 3, 2026 1
  • Reader questions Chrysler’s future as it passes 100th anniversary
    March 2, 2026 12
  • 1968 Chevrolet C10 pickup
    Was the 1967-68 Chevrolet C10 the ‘first modern pickup’?
    February 27, 2026 7
  • 1941 Studebaker Commander 2-door coupe
    1941 Studebaker Commander: Ending its big cars on a high note
    February 26, 2026 11
  • 1961 De Soto
    Video histories of DeSoto and American Motors aren’t as good as books
    February 24, 2026 3
  • 1956 Studebaker Golden Hawk front with hood open
    Four lingering questions about Aaron Severson’s take on the 1956 Studebaker Golden Hawk
    February 20, 2026 6
  • Thank yous, power outages and format changes
    October 31, 2025 0
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 134
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