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HomeJack Baruth

Jack Baruth

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Jean Jennings’ death reminds us of Automobile magazine’s greatest legacy

December 18, 2024 Steve 1

(EXPANDED FROM 7/9/2021) The recent death of Jean Jennings is a useful reminder that Automobile magazine’s biggest journalistic legacy was arguably that it elevated an unusually large number of women into senior editorial roles. This […]

1950 Studebaker Champion Starlight coupe
Editor's Note

‘Die-hard fan’ of Studebaker and AMC finds Indie Auto useful

March 5, 2023 Steve 0

Indie Auto functions as an informal debating club about American automotive history. Thus, my writing gets a fair amount of criticism in comments as well as private messages. I’m good with this because debate is […]

A Baruthosaurus at the keyboard
Media Analysis

Successful automotive journalists need to master these two rules

April 4, 2022 Steve 0

(ORIGINALLY POSTED 5/24/2014) Many are called but few are chosen to be professional automotive writers. Some things you can’t control, like technological change and media consolidation. However, aspiring writers can increase their odds of success by […]

Links to automotive websites
Links

Jack Baruth’s Riverside Green blog shows the decline of a once-promising writer

March 29, 2022 Steve 1

Whatever else one might say about Jack Baruth, his writing stands out among American automotive journalists. As a case in point, who else had the journalistic courage to offer a trenchant critique of David E. Davis […]

Links to automotive websites
Links

Autoweek: Can Crain-owned buff magazine survive in digital era?

October 16, 2020 Steve 1

A quarter century ago I subscribed to this magazine in response to one of those promos that offered a really low introductory rate. I liked the auto history pieces — this was before the Internet […]

Lake Quinault country road in fall
Editor's Note

Acknowledging the politics of auto history

April 1, 2020 Steve 0

The auto buff media tends to avoid discussing the political dimensions of the industry for good reason. Readers can have strong views, so why risk antagonizing anyone? Indie Auto doesn’t want to make anyone mad, […]

Media Analysis

The Truth About Cars should not enable violent talk

August 29, 2019 Steve 0

I recently came across Jack Baruth’s (2013) announcement of a new set of editorial policies at The Truth About Cars after editor Bartel Schmitt departed. One of the new policies was that there “will be […]

Quotes
Quotes

Financial illiteracy among car buyers is ‘staggering’

July 20, 2018 Steve 0

“Those of y’all who live and breathe cars, and are fairly well versed in other fields, have absolutely no idea how an absolutely astonishing number of people actually buy things. Some years ago, my cousin […]

Car and Driver post about Brock Yates' death
Media Analysis

Brock Yates’ death deserves deeper thinking

October 7, 2016 Steve 0

Stories about the death of long-time automotive journalist Brock Yates quite rightly emphasized his most popular exploits. For example, his creation of the Cannonball Baker Sea-to-Shining-Sea Memorial Trophy Dash illustrated Yates’ flare for publicity stunts at […]

2014 Dodge Challenger
Media Analysis

TTAC helps Chrysler go pavlovian

July 26, 2014 Steve 0

The third-generation Dodge Challenger has always run a distant third in sales to the Ford Mustang and Chevrolet Camaro, arguably because of it is the most extreme caricature of a pony car. The chunky, almost […]

Posts pagination

1 2 »
  • 1962 Ford Galaxie 500
    Did the 1960-64 big Ford sell so poorly because of cannibalization?
    October 16, 2026 37
  • 1969 Ford Thunderbird 4-door Landau
    Was 1969 the beginning of the end for the Ford Thunderbird four-door Landau?
    October 14, 2026 7
  • Is Jaguar smart to run away from its design heritage?
    October 8, 2026 21
  • AMC Pacer clay model
    Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?
    October 6, 2026 21
  • 2026 Ram pickups
    A pyrrhic regulatory rollback and how poorly the 1978 Matador coupe sold
    October 2, 2026 12
  • 1962 Chrysler 300
    Did the 1962-65 Chrysler 300 ‘dilute’ the letter series?
    September 29, 2026 12
  • 1968 Ford Mustang
    Three rules led to a stultifying level of conformity in 1960s U.S. car design
    September 24, 2026 12
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 146
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