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HomeJack Baruth

Jack Baruth

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Jean Jennings’ death reminds us of Automobile magazine’s greatest legacy

December 18, 2024 Steve 1

(EXPANDED FROM 7/9/2021) The recent death of Jean Jennings is a useful reminder that Automobile magazine’s biggest journalistic legacy was arguably that it elevated an unusually large number of women into senior editorial roles. This […]

1950 Studebaker Champion Starlight coupe
Editor's Note

‘Die-hard fan’ of Studebaker and AMC finds Indie Auto useful

March 5, 2023 Steve 0

Indie Auto functions as an informal debating club about American automotive history. Thus, my writing gets a fair amount of criticism in comments as well as private messages. I’m good with this because debate is […]

A Baruthosaurus at the keyboard
Media Analysis

Successful automotive journalists need to master these two rules

April 4, 2022 Steve 0

(ORIGINALLY POSTED 5/24/2014) Many are called but few are chosen to be professional automotive writers. Some things you can’t control, like technological change and media consolidation. However, aspiring writers can increase their odds of success by […]

Links to automotive websites
Links

Jack Baruth’s Riverside Green blog shows the decline of a once-promising writer

March 29, 2022 Steve 1

Whatever else one might say about Jack Baruth, his writing stands out among American automotive journalists. As a case in point, who else had the journalistic courage to offer a trenchant critique of David E. Davis […]

Links to automotive websites
Links

Autoweek: Can Crain-owned buff magazine survive in digital era?

October 16, 2020 Steve 1

A quarter century ago I subscribed to this magazine in response to one of those promos that offered a really low introductory rate. I liked the auto history pieces — this was before the Internet […]

Lake Quinault country road in fall
Editor's Note

Acknowledging the politics of auto history

April 1, 2020 Steve 0

The auto buff media tends to avoid discussing the political dimensions of the industry for good reason. Readers can have strong views, so why risk antagonizing anyone? Indie Auto doesn’t want to make anyone mad, […]

Media Analysis

The Truth About Cars should not enable violent talk

August 29, 2019 Steve 0

I recently came across Jack Baruth’s (2013) announcement of a new set of editorial policies at The Truth About Cars after editor Bartel Schmitt departed. One of the new policies was that there “will be […]

Quotes
Quotes

Financial illiteracy among car buyers is ‘staggering’

July 20, 2018 Steve 0

“Those of y’all who live and breathe cars, and are fairly well versed in other fields, have absolutely no idea how an absolutely astonishing number of people actually buy things. Some years ago, my cousin […]

Car and Driver post about Brock Yates' death
Media Analysis

Brock Yates’ death deserves deeper thinking

October 7, 2016 Steve 0

Stories about the death of long-time automotive journalist Brock Yates quite rightly emphasized his most popular exploits. For example, his creation of the Cannonball Baker Sea-to-Shining-Sea Memorial Trophy Dash illustrated Yates’ flare for publicity stunts at […]

2014 Dodge Challenger
Media Analysis

TTAC helps Chrysler go pavlovian

July 26, 2014 Steve 0

The third-generation Dodge Challenger has always run a distant third in sales to the Ford Mustang and Chevrolet Camaro, arguably because of it is the most extreme caricature of a pony car. The chunky, almost […]

Posts pagination

1 2 »
  • 1967 Oldsmobile Cutlass Supreme
    Was the 1966 Olds Cutlass Supreme the first mid-sized brougham model?
    March 5, 2026 21
  • 1976 Plymouth Volare 2-door coupe
    Splashy new cars often were the biggest disasters during the postwar period
    March 3, 2026 1
  • Reader questions Chrysler’s future as it passes 100th anniversary
    March 2, 2026 12
  • 1968 Chevrolet C10 pickup
    Was the 1967-68 Chevrolet C10 the ‘first modern pickup’?
    February 27, 2026 7
  • 1941 Studebaker Commander 2-door coupe
    1941 Studebaker Commander: Ending its big cars on a high note
    February 26, 2026 11
  • 1961 De Soto
    Video histories of DeSoto and American Motors aren’t as good as books
    February 24, 2026 3
  • 1956 Studebaker Golden Hawk front with hood open
    Four lingering questions about Aaron Severson’s take on the 1956 Studebaker Golden Hawk
    February 20, 2026 6
  • Thank yous, power outages and format changes
    October 31, 2025 0
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 134
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