(EXPANDED FROM 11/10/2023) The Edsel is generally pointed to as the Ford Motor Company’s biggest post-war flop, but the 1958-60 Lincoln deserves a consolation prize. This car represents the disastrous final phase of Ford’s no-holds-barred […]
(EXPANDED FROM 7/11/2023) Car-buff writers didn’t know it at the time, but the new-for-1967 Imperial would be Chrysler’s last big push in the luxury-car field. Although the brand lost its exclusive platform — just like […]
An Indie Auto reader asked me to explain what I mean when referring to the premium-priced field. More specifically, how do I rank General Motors’ brand hierarchy — and where do I put Pontiac, Olds […]
(EXPANDED FROM 12/16/2022) One of the more popular comments about previous versions of this story has been that the 1961-63 “compact” Cadillac failed because it looked out of proportion. It was basically a regular Cadillac […]
(EXPANDED FROM 12/30/2022) This story operates on two levels. The first one is how the car-buff media could be wrong in its predictions about future products. The second level looks at how slow the Chrysler […]
(UPDATED FROM 9/20/2021) A few years back Hemmings published a for-sale ad about a 1966 Duesenberg prototype designed by Virgil Exner (Stohl, 2017). The car shared major styling themes with another one Exner subsequently designed — […]
(EXPANDED FROM 6/23/2023) A while back Indie Auto reader Geeber asked about what happened to Chrysler Corporation’s market share in the premium-priced field after Dodge went downmarket in 1960. He was referring to a major […]
(EXPANDED FROM 9/2/2022) The 1958 Imperial has received little attention by automotive historians even though it arguably represented the brand at its peak. Never again would Chrysler’s luxury car offer so many field-leading product innovations. […]
(EXPANDED FROM 2/19/2021) This story has seen a burst of renewed interest, so I have updated and expanded it — partly in response to reader comments. However, the punchline remains the same: that Virgil Exner’s […]
(EXPANDED FROM 1/25/2023) When rechecking links I was disappointed to see that Hemmings has apparently deleted one of the better comment-thread discussions about late-50s American car design. This illustrates a downside of the digitization of […]
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