(UPDATED FROM 12/30/2022) A few years ago we had a debate in a comment thread about the importance of scale in the U.S. auto industry (go here). I thought I would add another layer to […]
Captain My Captain followed up a lengthy comment with a story about buying a 1981 Chevrolet Monte Carlo right out of college. At the end of his missive I learned that he publishes captainmycaptain.blog, whose […]
Indie Auto reader Captain My Captain recently weighed in on our story, “How might GM have better adapted its hierarchy of brands to changing times?” He offers an unusually in-depth and colorful assessment, so I […]
Michael Karesh (2026) stopped by to comment on our review of Thomas Bonsall’s book about the Edsel. I think that Karesh makes an important point about General Motors’ handling of its passenger-car brands. Thus, I […]
(EXPANDED FROM 2/14/2024) This is one of Indie Auto’s more hotly debated stories. Here I question Paul Niedermeyer’s (2024) contention that the 1966-67 Cutlass Supreme brought the “Great Brougham Epoch” to the mid-sized field. “With […]
One of the biggest assumptions of U.S. automakers in the postwar period was that they desperately needed splashy new cars. Yet when I think about the biggest disasters of that era, they often involved expensive […]
Indie Auto doesn’t focus a whole lot on trucks, but I recently photographed a 1968 Chevrolet C10. When researching this article, I came across the argument from Aldan American (2026) that this was the “first […]
(EXPANDED FROM 7/5/2023) The LTD was one of the Ford Motor Company’s biggest successes in the 1970s because it attacked General Motors’ hierarchy of brands in multiple ways. After failing to beat the popular Impala […]
(EXPANDED FROM 7/14/2023) I grant you that top-whatever rankings can be clickbaity, but I decided to do this story for a specific reason. In the postwar years Detroit tended to assume that rapid-fire restylings were […]
(EXPANDED FROM 9/29/2023) The 1970 Plymouth Barracuda and its sibling the Dodge Challenger proved to be a costly mistake that epitomized Detroit’s slowness in responding to changing times. Indeed, the Chrysler Corporation’s early-1970s pony cars […]
Copyright © 2022 Olympia, Earth Media, LLC | All rights reserved