Last week political commentator Jonathan V. Last (2025d) declared that Elon Musk’s close association with President Trump has “killed Tesla.” That was happy news to Last, who had previously argued that a good way to […]
My undergraduate education mainly focused on journalism, but I did take a public relations class. What I remember most about it were case studies that analyzed how corporations responded to crises. The faculty member emphasized […]
Tesla’s automotive operations are facing a moment of truth — but all too often it has been obscured by forms of denial. Automotive News (2025) illustrates how this has played out in the media. A […]
In the latest of a series of stories about Tesla’s declining fortunes, Automotive News quoted an analyst with a cheery view of the future. “I believe the controversy surrounding Elon and Tesla will persist for […]
Jay Leno’s Garage (2025) recently offered an upbeat “first drive” of Tesla’s facelifted 2026 Model Y. The centerpiece of the video was an interview with the car’s head designer and engineer, Franz von Holzhausen and […]
What happens when an avowed alpha male rents a Tesla Cybertruck for the day? I would invite you to find out, because Drew Magary’s (2024) story in SFGate strikes me as quite funny — and […]
(EXPANDED FROM 3/12/2021) When Tesla’s Cybertruck was unveiled a few years ago, Electrek commentator Benjamin Winters (2021) dismissed the design as “objectively bad.” When he received pushback, Winters countered by arguing that “I’m an industrial […]
(UPDATED FROM 12/19/2022) The plummeting price of Tesla stock this week has given more potency to the question: Can Elon Musk maintain his leadership role at the automaker? Or has he so damaged his own […]
Elon Musk now admits that Tesla nearly died last summer. The sidelined CEO told Axios on HBO that “the company was bleeding money like crazy” during the Model 3 production ramp up. Musk added that […]
Copyright © 2022 Olympia, Earth Media, LLC | All rights reserved