Debate within the Ford Motor Company about whether it should come out with a smaller, more economical car was discussed at a number of points in a corporate history by Allan Nevins and Frank Ernest […]
The most significant postwar trend among independent automakers was a rush to compact cars. Between 1950 and 1953 four automakers came out with new entries. This would prove to be a double-edged sword. On the […]
Paul Niedermeyer (2024) recently commented that the “new 1949 Chrysler Corp. line has to be seen as a failure inasmuch as Ford regained the #2 spot, and never looked back. Excellent cars, but not what […]
(UPDATED FROM 5/7/2021) Warren Buffett has argued that the Number 1 problem a company can face is choosing the wrong chief executive officer. Buffett, who is CEO of Berkshire Hathaway, has said that over the […]
(EXPANDED FROM 11/1/2019) The dominant tendency of the U.S. auto industry has been to make its vehicles bigger, glitzier and more powerful. In recent decades both domestic and foreign automakers have embraced this practice. Indeed, […]
This is the final of a three-volume corporate history that runs more than 500 pages of dense text and few photographs. The authors were arguably at their best in presenting in vivid colors the deterioration […]
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