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HomeFord

Ford

1968 AMC AMX
Fake Design

1968-70 AMX was American Motors’ answer to a question nobody asked

September 3, 2024 Steve 15

(EXPANDED FROM 3/24/2023) Our recent discussion about a smaller, more internationally-flavored Ford Mustang led me to expand on a previously-posted story about the 1968-70 AMX. American Motors was arguably in a better position than Ford […]

Fake Design

Would the 1969 Ford Mustang have sold better if it had been smaller?

August 27, 2024 Steve 21

J P Cavanaugh’s (2024) story about the 1969 Ford Mustang got me thinking about this hotly debated car. I say “hotly debated” because the comment thread of this reposted Curbside Classic article is filled with […]

History

When should U.S. automakers have begun producing a domestic subcompact?

August 1, 2024 Steve 41

We’ve had a robust discussion about when American automakers should have begun producing a domestic subcompact in the comment thread of “Aaron Severson’s Ford Cardinal story challenges auto history field.” I would like to bring […]

1962 Ford Galaxie 500
Data Dive

Did the 1960-64 big Ford sell so poorly because of cannibalization?

July 30, 2024 Steve 16

Aaron Severson (2009) has argued that when Ford added the Falcon and Fairlane in the early-60s, they did well initially but “total sales during that period remained almost flat.” In other words, the brand suffered […]

Media Analysis

Aaron Severson’s Ford Cardinal story challenges auto history field

July 26, 2024 Steve 9

A few days ago Aaron Severson (2024) posted an epic story about the aborted Ford Cardinal. His 22,000-word piece deepens the dialogue about this important car. In a moment we will debate some of his […]

Data Dive

Compact cars became the neglected stepchildren of U.S. automakers

June 26, 2024 Steve 19

(EXPANDED FROM 6/17/2022) Compact cars represented a dramatic change for U.S. automakers when they were introduced in the early-1960s. After spending the previous decade making its “standard-sized” cars bigger, glitzier and more powerful, Detroit responded […]

Letters to the Editor

Ninety-year-old reader would buy another two-seater Thunderbird

May 29, 2024 Steve 0

EG stopped by to respond to our article, “Car and Driver playfully roasts a 1964 Ford Thunderbird convertible.” I have owned nine Thunderbirds. The best one was the two seater. They should have fired the […]

1967 Mercury Comet Caliente convertible
Design Notes

Did stylistic penny pinching undercut the 1966-67 Mercury Comet?

May 22, 2024 Steve 11

As mysteries go it’s a small one, but I have long been curious as to why the 1965-67 Mercury Comet switched from horizontal to stacked headlights. The new look wasn’t in alignment with any of […]

1964 Ford Thunderbird convertible
Editor's Note

Reader apparently doesn’t like something about our 1964 Thunderbird story

May 7, 2024 Steve 1

A reader I’ll call G stopped by to respond to our story, “Car and Driver playfully roasts a 1964 Ford Thunderbird convertible.” G wrote: “Supremely tired of hearing today’s auto ‘authorities’ comment on classic cars […]

1972 Buick LeSabre 4-door hardtop
Links

Popular Science pans premium cars for cost cutting and impractical styling

May 6, 2024 Steve 3

Popular Science’s Jan P. Norbye and Jim Dunne criticized the quality and practicality of four 1972 premium-priced big cars. They road tested the Buick LeSabre, Chrysler Newport Royal, Mercury Monterey and Oldsmobile Delta 88. “It’s […]

Posts pagination

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  • 1950 Nash Rambler hood ornament
    Speedreaders.info is a rare source of book reviews, but quality varies
    June 3, 2026 0
  • 1958 Lincoln
    1958-60 Lincoln: Failing to beat GM at its own game
    June 2, 2026 12
  • 1957 Nash Ambassador
    Three videos: The death of car culture, rich people’s cars and the 1957 Nash
    May 29, 2026 6
  • 1963 Mercury Marauder
    1963 Mercury Marauder: Ford tries to do a premium-priced car on the cheap
    May 27, 2026 11
  • Did 1964 Ramblers share more parts between size classes than competitors?
    May 26, 2026 1
  • 1976 Tatra T-613
    Tatra was yet another automaker that deemphasized aerodynamics by 1970s
    May 22, 2026 12
  • Patrick Foster shows how International Harvester failed to adapt
    May 13, 2026 5
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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