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HomeFord Motor Co.

Ford Motor Co.

1958 Ford Skyliner taillights
Media Analysis

Is Jim and Cheryl Farrell’s critique of the 1958 Ford’s styling unfair?

October 7, 2022 Steve 9

Did the substantially facelifted 1958 Fords have less-attractive styling than the all-new 1957 models? In a recent story posted at Dean’s Garage, Jim and Cheryl Farrell (2022) suggest that the answer is yes. Indeed, they […]

1966 Mercury Colony Park rear quarter
Design Notes

1966 Mercury Colony Park wagon was an unsung bright spot for the brand

October 7, 2022 Steve 4

Mercury’s Colony Park never got a huge amount of attention, but it generated steadily increasing sales throughout the second half of the 1960s. For example, in 1966 almost 19,000 of the top-of-line Mercury wagons were […]

1958 Buick
Letters to the Editor

Why the popularity of premium-priced U.S. car brands fell in the late-1950s

October 3, 2022 Steve 3

Peter’s letter to the editor last week about our 1958 Studebaker article has generated a robust discussion. Thank you to everyone who has participated. Part of Geeber’s comment in that thread addresses a broader topic: […]

1960 Comet 2-door sedan
Quotes

Could the 1960 Comet have saved the Edsel?

September 30, 2022 Steve 6

“Then, in a postscript — and as if adding insult to injury — the most successful Edsel of all, the Comet, was built as a Mercury. The Mercury Comet was virtually indistinguishable from the Edsel […]

1969 Dodge Charger
Quotes

Chrysler’s Lynn Townsend giveth and taketh on warranties

August 26, 2022 Steve 5

“Hard-eyed Townsend caught the industry with its pants down in 1962 when Chrysler suddenly offered its customers a five-year or 50,000-mile warranty on principal engine and power-train components on new cars. Industry practice at the […]

1972 Ford Thunderbird
Design Notes

How did Bunkie Knudsen influence the 1972 Ford Thunderbird?

August 12, 2022 Steve 4

One lingering question I have about Semon “Bunkie” Knudsen’s short tenure as Ford Motor Company president is what influence he had on the 1972 Ford Thunderbird’s design. Jim and Cheryl Farrell (2022) have written that […]

Parody ads about the auto industry and media
Our Sponsors

Automotive Views: Forthcoming F-150 will be taller but easier to enter

July 28, 2022 Steve 0
Design Notes

1967-73 Mercury Cougar: A classic goes to hell

July 20, 2022 Steve 8

UPDATED FROM 7/9/2021) The 1967-73 Mercury Cougar is a tragic story of a classic design going to hell. The first-generation models, which were produced from 1967-68, were among the best-looking pony cars of the late-60s. […]

1960 Ford Falcon 4-door sedan and wagon
Quotes

Eugene Bordinat: Robert McNamara was too logical

July 12, 2022 Steve 5

“[P]robably the guy that was most admired [by Ford Motor Company executive Lewis Crusoe] was [Robert] McNamara. He was a very concise speaker, he was a logician and prided himself that he was. He knew how […]

"The Design Makers -- Inside Ford Design" film from late-60s
Media Analysis

How 1960s car design reflected the good old (boy) days

June 24, 2022 Steve 3

(UPDATED FROM 8/7/2020) I enjoy reading automotive designers talk about what it was like to back in the 1960s. A part of me is interested purely for the nostalgia of it all. But another part […]

Posts pagination

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  • 1963 Rambler Classic 770 4-door sedan and American
    1963 Rambler Classic was more of a compact than an intermediate
    May 14, 2025 0
  • Automotive News April 28, 2025
    Automotive News declared war on Trump tariffs but only brought a squirt gun
    May 13, 2025 2
  • 1971 Plymouth Valiant sedan impressed media more than buying public
    May 12, 2025 7
  • Olympia westside bridge at night
    Can the soul of Olympia, Washington be found in its darkened streets?
    May 11, 2025 9
  • 1951 Kaiser 2-door coupe
    Jack Mueller’s rationale for GM not selling V8s to Kaiser is questionable
    May 10, 2025 0
  • 1970 Cadillac Eldorado
    Was the 1969-70 Eldorado the best-looking postwar Cadillac?
    May 9, 2025 5
  • DeLorean’s book is still one of best critiques of General Motors
    May 7, 2025 18
  • 1958 Packard
    The 1958 Packard went too far in styling, size and pricing
    May 6, 2025 17
  • Circa 1958 Rambler American 2-door sedan
    Could Joe Ligo’s American Motors TV series expand the audience for auto history?
    May 5, 2025 10
  • 2026 Slate Truck
    Can the Slate Truck find a large-enough market to be profitable?
    May 2, 2025 5
  • Circa 2002 Ford Thunderbird taillight
    Was the 2002-5 Ford Thunderbird two-seater inspired or stupid?
    April 22, 2025 10
  • A query, a thank you and an update on miscellaneous stuff
    April 4, 2025 0
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 124
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