(EXPANDED FROM 9/29/2023) The 1970 Plymouth Barracuda and its sibling the Dodge Challenger proved to be a costly mistake that epitomized Detroit’s slowness in responding to changing times. Indeed, the Chrysler Corporation’s early-1970s pony cars […]
(EXPANDED FROM 7/28/2023) A few years ago Ate Up With Motor had an interesting exchange about how Sherwood Egbert’s departure as president of the Studebaker Corporation hurt its automotive division’s chances of survival. Egbert resigned […]
AB wrote that he was “not finding what used to be pretty easily available. How can I look up articles on a specific car?” I haven’t removed or changed any of the ways that you […]
(EXPANDED FROM 7/11/2023) Car-buff writers didn’t know it at the time, but the new-for-1967 Imperial would be Chrysler’s last big push in the luxury-car field. Although the brand lost its exclusive platform — just like […]
(UPDATED FROM 8/3/2022) The 1969-71 Chrysler was an unfortunate example of a promising design that went sideways because of a few bad decisions. The styling was exceptionally clean and purposeful for an American premium-priced car […]
(EXPANDED FROM 3/3/2023) The 1956 Mercury represented the end — at least for the next four years — of Edsel Ford’s original conception of the brand. Since it was introduced 1939, Mercury had been positioned […]
Indie Auto has previously explored this question, but I would like to offer some updated and expanded thoughts. The basic problem is that the U.S. auto history field all too often feels like it was […]
(EXPANDED FROM 3/4/2022) Automotive historians, both professional and armchair, tend to beat up too much on Roy Abernethy’s leadership of American Motors. Thus, Geeber (2021) offered useful context in responding to a denunciation of Abernethy. […]
(EXPANDED FROM 3/15/2023) The Chrysler brand during the second half of the 1960s was one of that automaker’s biggest success stories. We have discussed the design of its cars (e.g., go here and here), so […]
(EXPANDED FROM 2/9/2024) There was good news and bad news about Mitsubishi’s U.S. sales in 2024. The good news: Sales were up 25 percent, led by its Mirage economy cars. The bad news: This was […]
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