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HomeDwight Heinmuller

Dwight Heinmuller

1955 Packard hood
Design Notes

1955 Packard styling too closely copied Cadillac’s to rebuild its cachet

September 24, 2025 Steve 35

(EXPANDED FROM 1/20/2023) This essay has generated more blowback than almost any other post at Indie Auto. In a way I find that surprising because it makes what strikes me as a fairly mundane point: […]

1956 Packard Executive
History

Did the 1956 Packard Executive represent a strategic shift?

May 29, 2025 Steve 23

(EXPANDED FROM 2/1/2022) Back in 2021 Patrick Foster suggested that a 1956 1/2 Packard model called the Executive could have “saved” the brand if it had been introduced a year or so earlier. In contrast, […]

1956 Packard plant
Literature

1956 Packard booklet hints at how James Nance got too big for his britches

March 24, 2025 Steve 11

(EXPANDED FROM 11/1/2021) A 1956 Packard booklet hints at how its head James Nance got too big for his britches. A marketing piece titled, “Story of a Living Legend and the world in which it […]

1963 Cadillac Coupe de Ville
Design Notes

1963 Cadillac: The car that mainstreamed the brougham look

August 23, 2024 Steve 16

(EXPANDED FROM 12/16/2022) Pointing to the exact moment that the brougham look gained traction in the U.S. is an inexact science. For one thing, this design approach, which mimicked the classic look of luxury cars […]

1953 Plymouth
Fake Design

Six myths about the misunderstood 1953-54 Plymouth

July 19, 2024 Steve 20

(EXPANDED FROM 5/20/2022) Let’s take the time to unpack six myths about one of the most misunderstood post-war American cars — the 1953-54 Plymouth. This an important exercise because it brings to light some key […]

1953 Hudson hood emblem
History

Would Hudson have been Packard’s best merger partner?

May 15, 2024 Steve 15

(EXPANDED FROM 10/13/2021) A decade ago Curbside Classic commentator Steve (2014) offered one of the more thoughtful merger scenarios for Packard: He concluded that Hudson would have been the best choice. I think that Steve’s […]

1955 Nash
History

Would American Motors under George Mason have done more poorly in the late-50s?

April 9, 2024 Steve 3

Kim in Lanark makes a useful point in arguing that if American Motors had “kept the Nash and Hudson nameplates any longer, the AMC executives could drive their 1959 Nashes and Hudsons to bankruptcy court.” […]

1957 Lincoln four-door hardtop
History

Could the 1956-57 Lincoln have saved a dying Packard?

April 4, 2024 Steve 11

(EXPANDED FROM 7/30/2021) Stéphane Dumas has been displaying his broad knowledge of web-based sources of automotive history for quite a few years. As a case in point, back in 2015 Dumas posted a comment over at […]

Ward Packard
Readings

James Ward offers more nuanced take on Packard’s fall than other auto histories

February 26, 2024 Steve 35

(EXPANDED FROM 12/15/2022) James A. Ward’s Packard book, The Fall of the Packard Motor Car Company, is dwarfed by Automobile Quarterly’s epic tome edited by Beverly Rae Kimes (2002) as well as Stuart R. Blond’s […]

1951 Packard 300
Design Notes

1951 Packard 300: The double-edged sword of an anonymous design

September 18, 2023 Steve 6

(EXPANDED FROM 2/26/2021) The above-pictured car is a 1951 Packard 300 in front of an auto shop in Northern California. The faded paint and spray-painted “For Sale” sign are good metaphors for the new-for-1951 design, […]

Posts pagination

1 2 »
  • 1954 Chevrolet was beginning of the end for GM’s brand hierarchy
    April 21, 2026 17
  • 1980 Pontiac Phoenix 5-door hatch
    Bigger didn’t prove to be better for General Motors in late-70s and 80s
    April 17, 2026 39
  • 1963 Ford Galaxie
    Might Detroit have embraced front-wheel drive earlier if McNamara had stayed at Ford?
    April 16, 2026 7
  • Cheap dealer car
    How much do Trump policies have to hurt auto industry before it supports Dems?
    April 14, 2026 19
  • 1975 Ford Thunderbird
    Ford design in the 1970s was a real step down from the previous decade
    April 10, 2026 24
  • 1981 Chevrolet Monte Carlo
    The sad story about buying a 1981 Monte Carlo right out of college
    April 9, 2026 2
  • Why the 1968-69 Javelin was not Richard Teague’s best AMC sporty coupe
    April 6, 2026 9
  • Mitsubishi dealer in Spokane
    Indie Auto is moving — although you may barely notice
    April 8, 2026 4
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 136
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