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HomeDeSoto

DeSoto

1965 Chrysler Newport
Design Notes

1965 Newport made Chrysler a contender in premium-priced, big-car field

August 4, 2026 Steve 14

(UPDATED FROM 10/13/2023) The 1965 Newport is an important car for Chrysler because it propelled the brand to record-breaking sales. That, in turn, made it a force to be reckoned with in the premium-priced, big-car […]

1961 De Soto
Multimedia

Video histories of DeSoto and American Motors aren’t as good as books

February 24, 2026 Steve 3

YouTube videos may bring auto history to a broader range of people, but they generally still aren’t as good as books. As a case in point, let’s take a look at a video about the […]

1971 Ford Mustang Mach 1
Photo Essay

Mid-1930s-to-70s design evolution shown at LeMay event

July 20, 2025 Steve 3

(EXPANDED FROM 1/1/2020) The Tacoma, Washington area has two car museums that are often confused. America’s Car Museum is located downtown in a fairly new building whereas the LeMay Collections at Marymount is eight miles […]

1961 Dodge Polara 4-door hardtop
Data Dive

Chrysler’s collapse in premium-priced field was a bigger deal than Edsel’s

February 20, 2025 Steve 13

(EXPANDED FROM 6/23/2023) A while back Indie Auto reader Geeber asked about what happened to Chrysler Corporation’s market share in the premium-priced field after Dodge went downmarket in 1960. He was referring to a major […]

Fake Design

1957-58 Plymouth: Suddenly it could have been 1962!

December 6, 2024 Steve 13

(EXPANDED FROM 1/7/2022) When writing about the 1953-54 Plymouth, I wondered whether there could have been a compromise between the practicality of Chrysler head K. T. Keller and the trendiness of his successor, Tex Colbert. Let’s apply that question to […]

History

Lincoln-Zephyr was a first step in Ford surpassing Chrysler

August 30, 2024 Steve 9

(EXPANDED FROM 4/11/2022) The 1936-42 Lincoln-Zephyr is a more important car than is commonly assumed. Not only did it offer notably advanced styling and engineering, but it also represented the Ford Motor Company’s first meaningful […]

1954 Hudson Hornet Hollywood hardtop
Design Notes

One of Hudson’s fatal mistakes was the 1951-54 Hollywood hardtop

December 20, 2023 Steve 9

(EXPANDED FROM 5/31/2021) A few years ago I stumbled across the Hudson Motor Car Fan Club. Its Facebook page didn’t offer much historical analysis but did have some cool photographs. I was particularly taken by […]

1956 Studebaker Golden Hawk
Design Notes

1955-56 DeSoto Flight Sweep could have challenged the Studebaker Hawk

May 23, 2022 Steve 21

Dean’s Garage has a new post that displays a variety of Virgil Exner’s concept cars (Exner, 2022). The design I am most drawn to is the 1955-56 DeSoto Flight Sweep I and II. These are […]

1953-54ish Cadillac rear
Letters to the Editor

Buick, Olds and Cadillac hurt the independents in the early-50s

February 15, 2022 Steve 6

Geeber offers valuable additional layers of analysis to our story, “Was the ‘Ford blitz’ to blame for the collapse of independent automakers?” Thus, I’m elevating this comment to the front page. While the focus has […]

Quotes

Virgil Exner Jr. on his father’s approach to tailfins

December 28, 2021 Steve 0

“He liked the cleanliness of the idea. He liked the aerodyna­mics of the idea, and in his mind they were genuinely aerodynamic. Later on, Chrysler proved that in wind tunnel tests. They ran cross-wind tests […]

Posts pagination

1 2 »
  • 1972 Lincoln Continental Mark IV
    Is David Kiley right that Ford should replace Lincoln with a new brand?
    September 2, 2026 15
  • 1972 Buick Skylark Custom grille
    1972 Buick Skylark Custom represented the end of an era
    September 1, 2026 4
  • 1959 Ford Thunderbird
    1959 Ford Thunderbird was a gimmicky but hugely important car
    August 26, 2026 11
  • Compact cars became the neglected stepchildren of U.S. automakers
    August 21, 2026 21
  • 1980 AMC brochure cover with picture of American Center building
    AMC’s Roy D. Chapin Jr. succumbed to the illusion of bigness
    August 19, 2026 2
  • 1980 Ford Thunderbird and 1956 model
    Ford’s design talent in the 1970s wasn’t enough to halt a dramatic slide in sales
    August 14, 2026 13
  • 1973 Buick Riviera
    Why wasn’t the 1971 ‘boat-tail’ Buick Riviera shrunk to compact size?
    August 14, 2026 24
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
Society of Automotive Historian award to Indie Auto

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