(UPDATED FROM 11/24, 2023) A March 1964 Car Life article offers a fascinating take on why Studebaker shifted production from its South Bend main plant to a much smaller one in Hamilton, Ontario — which […]
(EXPANDED FROM 7/28/2023) A few years ago Ate Up With Motor had an interesting exchange about how Sherwood Egbert’s departure as president of the Studebaker Corporation hurt its automotive division’s chances of survival. Egbert resigned […]
(EXPANDED FROM 8/15/2023) I wanted to more significantly expand on my discussion about two articles posted at the Automotive History Preservation Society’s virtual library. Alas, I can no longer access either story. I can still […]
(EXPANDED FROM 7/11/2023) Car-buff writers didn’t know it at the time, but the new-for-1967 Imperial would be Chrysler’s last big push in the luxury-car field. Although the brand lost its exclusive platform — just like […]
(EXPANDED FROM 4/2/2021) After Studebaker and Packard combined in 1954, Motor Trend anticipated the possibilities of the two automakers sharing resources. For example, the magazine imagined Studebaker’s lightweight cars getting Packard’s “monstrous new V8 engine, […]
(EXPANDED FROM 2/8/2023) Curbside Classic’s recent republishing of a Car and Driver hit piece on the 1964 Rambler American illustrates how much power car buff magazines could have in molding public opinion. Here we are, […]
Car Life wasn’t hugely excited about the 1964 Chevrolet Chevelle. Even so, the magazine tried to present the new nameplate in a positive light: “At this writing, Chevelle accounts for 18% of Chevrolet sales and […]
Car and Driver under David E. Davis gave the royal treatment to American Motors’ head Roy D. Chapin Jr. A case in point was a story about the 1970 AMC Hornet, which treated Chapin’s marketing […]
Car Life magazine argued that the 1970 AMC Hornet met two out of three of the automaker’s stated goals for the car. Engineering Editor David Bean wrote that American Motors thought that the compact and […]
A key way that American Motors was able to afford fielding both a compact and mid-sized platform in the mid-1960s was by sharing an unusual number of body parts. However, as Car Life noted below, […]
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