business strategy
The 1961 Buick was a pivot point for GM’s troubled brand
(EXPANDED FROM 12/23/2022) The 1961 Buick represented a pivot point for General Motors’ troubled premium-priced brand. The car’s styling lurched from the swaggering flamboyance of the 1950s to the utilitarian conservatism of the 1962-64 models. […]
How might John Z. DeLorean have done as head of AMC?
(EXPANDED FROM 7/15/2021) A few years ago Curbside Classic commentator Chris Cieslak (2021) noted that American Motors toyed with the idea of hiring John Z. DeLorean after he left General Motors. This brings up an […]
Reader offers alternative take on the redesigned 1967 Rambler Rebel
MC stopped by to respond to our story, “Collectible Automobile’s 1967 Rambler Rebel SST feature is pretty but vapid.” A few points on this article and comments. First, about the platform of the 1967 Rambler […]
Is Tesla Cybertruck a brilliant breakthrough or a gimmick?
(EXPANDED FROM 3/12/2021) When Tesla’s Cybertruck was unveiled a few years ago, Electrek commentator Benjamin Winters (2021) dismissed the design as “objectively bad.” When he received pushback, Winters countered by arguing that “I’m an industrial […]
Automotive News treats Gerald C. Meyers’ tenure at AMC with kid gloves
Automotive News’ obituary of Gerald C. Meyer treated his tenure at American Motors with kid gloves. Meyers died on June 19 at the age of 94. Presenting a largely upbeat narrative would make sense if […]
Will history repeat itself by punishing automakers for their big SUV binge?
It’s an old trick in the U.S. auto industry to blame consumers for bad corporate behavior. Automotive News (2022) recently lent a helping hand by playing the victim card to justify the lack of improvement […]
1966 Mercury Colony Park wagon was an unsung bright spot for the brand
Mercury’s Colony Park never got a huge amount of attention, but it generated steadily increasing sales throughout the second half of the 1960s. For example, in 1966 almost 19,000 of the top-of-line Mercury wagons were […]
