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HomeBusiness strategies

Business strategies

2025 VW ID. Buzz
Gallery

ID. Buzz shows how VW has rejected qualities that made the Microbus iconic

March 10, 2025 Steve 5

At the auto show I attended last fall, the Volkswagen ID. Buzz appeared to generate considerable attention. Even so, sales are reportedly so sluggish that “huge discounts” are being offered. One factor could be buyer […]

1967 Pontiac Tempest Custom Sprint
Data Dive

Ford got crushed in 1960s mid-sized field despite early entrance

March 7, 2025 Steve 11

(EXPANDED FROM 3/31/2023) Compacts and personal coupes generated an outsized amount of media attention during the 1960s, but the most important emerging market segment turned out to be mid-sized cars. Sales rose steadily to the […]

1978 Ford Fairmont 4-door seda
Design Notes

U.S. cars often suffered from weak styling continuity and boxy shapes in 1970-80s

February 28, 2025 Steve 17

(EXPANDED FROM 1/23/2023) This post’s comment thread has received a burst of new attention, so I thought it would be worth expanding upon my original argument. I wrote this article in response to debates about […]

1979 Pontiac Firebird TransAm
Drive-By Musings

What were the five most successful postwar facelifts among US cars?

February 25, 2025 Steve 9

In the “Story Ideas Bank” Stewdi offered a topic that got me thinking: What are the most successful facelifts of all time? The power was out at Indie Auto’s world headquarters for most of the […]

Current Events

Which EV startups will succeed in crossing the ‘Valley of Death’?

February 24, 2025 Steve 0

One of the biggest questions about the electric-vehicle market in the United States is how many startups will survive. This is partly because of the Trump administration’s antagonistic attitude toward EVs, but over the last […]

1957 Ford Skyliner
Quotes

How a ‘cockamamie’ corporate structure resulted in the 1957 Ford

February 22, 2025 Steve 11

Former Ford Motor Company executive Donald Frey explained to David Crippen (1986) why he thought that the automaker’s “cockamamie” decision-making structure led to major quality-control problems with the 1957 Ford. “As it turned out, preceding […]

1961 Dodge Polara 4-door hardtop
Data Dive

Chrysler’s collapse in premium-priced field was a bigger deal than Edsel’s

February 20, 2025 Steve 13

(EXPANDED FROM 6/23/2023) A while back Indie Auto reader Geeber asked about what happened to Chrysler Corporation’s market share in the premium-priced field after Dodge went downmarket in 1960. He was referring to a major […]

1972 Chevrolet Vega
History

US automakers made vain promises in early-1970s to beat back imports

February 18, 2025 Steve 3

In response to soaring import sales in the early-1970s, US automakers made brave promises of a counterattack. In retrospect, many of those promises sound decidedly hollow. For example, in the wake of a critical review […]

Roy D. Chapin Jr.
Links

Roy D. Chapin Jr. oral history showed little self awareness about AMC tenure

February 17, 2025 Steve 1

Roy D. Chapin Jr. showed little self awareness when recounting his tenure as head of AMC from 1967-77. He participated in an oral history project sponsored by the Henry Ford museum. The Automobile in American […]

1978 Volkswagen Scirocco
Design Notes

First-generation Scirocco was trendy but didn’t look like a Volkswagen

February 14, 2025 Steve 26

(EXPANDED FROM 1/16/2023) Yesterday Aaron Severson weighed in on the original Volkswagen Scirocco, so this is a good time to expand on a piece I wrote a few years ago after finding a rare — […]

Posts pagination

« 1 … 13 14 15 … 47 »
  • Why did American Motors fire Wells Rich and Greene in 1972?
    March 6, 2026 6
  • 1967 Oldsmobile Cutlass Supreme
    Was the 1966 Olds Cutlass Supreme the first mid-sized brougham model?
    March 5, 2026 21
  • 1976 Plymouth Volare 2-door coupe
    Splashy new cars often were the biggest disasters during the postwar period
    March 3, 2026 1
  • Reader questions Chrysler’s future as it passes 100th anniversary
    March 2, 2026 15
  • 1968 Chevrolet C10 pickup
    Was the 1967-68 Chevrolet C10 the ‘first modern pickup’?
    February 27, 2026 7
  • 1941 Studebaker Commander 2-door coupe
    1941 Studebaker Commander: Ending its big cars on a high note
    February 26, 2026 11
  • 1956 Studebaker Golden Hawk front with hood open
    Four lingering questions about Aaron Severson’s take on the 1956 Studebaker Golden Hawk
    February 20, 2026 6
  • Thank yous, power outages and format changes
    October 31, 2025 0
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 134
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