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HomeBusiness strategies Readings

Business strategies Readings

Multimedia

Scaringe presents Rivian as a Tesla without the controversy and chaos

January 29, 2026 Steve 0

With Tesla showing signs of stepping back from automotive production, Rivian has the potential to come out from under its shadow with a more affordable R2 model. Toward that end, the automaker’s founder R. J. […]

Marcantonio VW ads
Readings

This book can take you back to the 1960s through the lens of VW ads

August 5, 2025 Steve 6

(EXPANDED FROM 6/19/2020) If I may be honest, a goodly portion of the auto history books on my bookshelf aren’t very good. Many amount to little more than pom-pom waving for a given automaker. Most […]

Brock Yates
Readings

Brock Yates brilliantly analyzed fall of U.S. auto industry

June 17, 2025 Steve 1

(EXPANDED FROM 1/22/2021) The Decline and Fall of the American Automobile Industry is one of the most important automotive books of the last 50 years. That’s because Brock Yates presented what may very well be the […]

Exner bio offers mostly positive take on controversial car designer
Readings

Peter Grist views car designer Virgil Exner through rose-tinted glasses

June 3, 2025 Steve 9

(EXPANDED FROM 12/6/2022) Peter Grist stated that he tried to make this authorized biography of car designer Virgil Exner “as unbiased as possible” (p. 5). Even so, Visioneer has a family scrapbook quality, replete with childhood photos and […]

A Century of Automotive Style
Readings

Lamm and Holls’s ‘A Century of Automotive Style’ is epic but uneven

January 9, 2025 Steve 2

(UPDATED FROM 3/23/2023) A Century of Automotive Style was first published in 1996, so it is a fairly old auto history book. Nevertheless, I would rank it as important enough to be updated. I say […]

Readings

‘Industrial Strength Design’ offers lush but shaky take on Brooks Stevens

December 24, 2024 Steve 2

(EXPANDED FROM 6/14/2023) For good or ill, Brooks Stevens was one of the most influential independent U.S. auto design consultants of the postwar era. Despite some shaky analysis and factual lapses, the best book about […]

Patrick Foster's George Romney biography
Readings

Patrick Foster’s George Romney bio is rose-tinted but valuable

February 12, 2021 Steve 1

Patrick Foster (2005) once lamented that he couldn’t find a publisher for a book on George Romney. “A typical rejection goes something like this: George Romney led an exemplary life, was honest in business, never […]

Readings

Forward Drive: The Race to Build ‘Clean’ Cars for the Future

April 20, 2013 Steve 0

Almost all of the material in this book is now dated, but I include Forward Drive as a cautionary tale about heralding change in the American auto industry. Forward Drive was published in 2000. That was […]

  • 2006-7 Dodge Charger
    2006-2010 Dodge Charger: A cartoonish attempt at rip-roaring nostalgia
    June 5, 2026 6
  • 1950 Nash Rambler hood ornament
    Speedreaders.info is a rare source of book reviews, but quality varies
    June 3, 2026 0
  • 1958 Lincoln
    1958-60 Lincoln: Failing to beat GM at its own game
    June 2, 2026 16
  • 1957 Nash Ambassador
    Three videos: The death of car culture, rich people’s cars and the 1957 Nash
    May 29, 2026 6
  • 1963 Mercury Marauder
    1963 Mercury Marauder: Ford tries to do a premium-priced car on the cheap
    May 27, 2026 11
  • Did 1964 Ramblers share more parts between size classes than competitors?
    May 26, 2026 1
  • Patrick Foster shows how International Harvester failed to adapt
    May 13, 2026 5
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
Society of Automotive Historian award to Indie Auto

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