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HomeBrock Yates

Brock Yates

Olympia traffic at dusk
Drive-By Musings

Robert Atkinson Jr. suffers from the insularity that he complains about

April 16, 2024 Steve 1

Curbside Classic tends to avoid political debates in the comment threads for good reason. As a case in point, a reposting of Brock Yates’ “Grosse Pointe Myopians” essay drew Robert Atkinson Jr. (2024) to share […]

2024 Cadillac Lyriq
Current Events

Would William Mitchell have cared if auto-accident repair became too costly?

October 24, 2023 Steve 14

Peter DeLorenzo (2023) continues to insist that design is the “Ultimate Initial Product Differentiator” in the American automobile market. Among “mainstream” vehicles he singles out the Cadillac Lyriq for bringing “high-concept executions to the street.” […]

1958 Ford Skyliner rear quarter
Auto Paedia

Bigger, glitzier, more powerful: The auto industry’s holy trinity

September 13, 2023 Steve 8

(EXPANDED FROM 11/1/2019) The dominant tendency of the U.S. auto industry has been to make its vehicles bigger, glitzier and more powerful. In recent decades both domestic and foreign automakers have embraced this practice. Indeed, […]

1964 Dodge
Letters to the Editor

Richard Langworth responds to our ‘making excuses for GM’ story

March 5, 2023 Steve 10

Richard Langworth stopped by to respond to our story, “Langworth and Norbye made excuses for General Motors’ big-car fixation.” What follows is his full missive: It’s nice to be remembered, even critically, for something we […]

1959 Oldsmobile
Current Events

Will history repeat itself by punishing automakers for their big SUV binge?

February 1, 2023 Steve 15

It’s an old trick in the U.S. auto industry to blame consumers for bad corporate behavior. Automotive News (2022) recently lent a helping hand by playing the victim card to justify the lack of improvement […]

Maryann Keller in 2013
Current Events

Auto industry analyst Maryann Keller was a key critic of ‘Detroit Mind’

June 24, 2022 Steve 3

I think it is important to acknowledge the death of automotive analyst Maryann Keller for two reasons. First, because she offered one of the most prescient perspectives on the U.S. auto industry’s decline. Second, because […]

1957 Lincoln
Auto Paedia

‘Detroit Mind’ led to collapse of U.S. automakers

April 27, 2022 Steve 56

(EXPANDED FROM 9/18/2020) “Detroit Mind” is the label Brock Yates gave to the worldview of U.S. automakers from the 1950s into the 1980s. This was epitomized by a focus on cars that were “too large, […]

A Baruthosaurus at the keyboard
Media Analysis

Successful automotive journalists need to master these two rules

April 4, 2022 Steve 0

(ORIGINALLY POSTED 5/24/2014) Many are called but few are chosen to be professional automotive writers. Some things you can’t control, like technological change and media consolidation. However, aspiring writers can increase their odds of success by […]

Abandoned Chevrolet truck at Kestner homestead in Olympic Mountains, Washington
Media Analysis

Auto media are still not taking climate change seriously enough

July 22, 2021 Steve 1

Ezra Klein (2021) recently commented that “it seems odd that we would just let the world burn.” As a case in point, after summarizing climate change’s escalating predations, he argued that even President Biden’s plan […]

Media Analysis

Peter DeLorenzo continues to continue with his usual swagger

June 4, 2021 Steve 2

It’s good news that Peter DeLorenzo is not going to retire after all. Last week an editor’s note suggested that his website, the Auto Extremist, might close (Word Girl, 2021). However, in his latest column […]

Posts pagination

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  • 1972 Lincoln Continental Mark IV
    Is David Kiley right that Ford should replace Lincoln with a new brand?
    September 2, 2026 16
  • 1972 Buick Skylark Custom grille
    1972 Buick Skylark Custom represented the end of an era
    September 1, 2026 5
  • 1959 Ford Thunderbird
    1959 Ford Thunderbird was a gimmicky but hugely important car
    August 26, 2026 11
  • Compact cars became the neglected stepchildren of U.S. automakers
    August 21, 2026 21
  • 1980 AMC brochure cover with picture of American Center building
    AMC’s Roy D. Chapin Jr. succumbed to the illusion of bigness
    August 19, 2026 2
  • 1980 Ford Thunderbird and 1956 model
    Ford’s design talent in the 1970s wasn’t enough to halt a dramatic slide in sales
    August 14, 2026 13
  • 1973 Buick Riviera
    Why wasn’t the 1971 ‘boat-tail’ Buick Riviera shrunk to compact size?
    August 14, 2026 24
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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