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HomeBill McGuire

Bill McGuire

1956 Packard Executive
History

Did the 1956 Packard Executive represent a strategic shift?

May 29, 2025 Steve 22

(EXPANDED FROM 2/1/2022) Back in 2021 Patrick Foster suggested that a 1956 1/2 Packard model called the Executive could have “saved” the brand if it had been introduced a year or so earlier. In contrast, […]

1962 Plymouth Valiant
History

A deeper dive into why Chrysler’s 1962 B-body wasn’t a stretched compact

October 8, 2024 Steve 7

Our recent story on the 1962 Chrysler B-body (go here) has generated a debate among auto history writers. In the article, I sided with those who had argued that the downsized Plymouth and Dodge were […]

1962 Plymouth Fury 2-door hardtop
History

Were the downsized 1962 Plymouth and Dodge based on a stretched compact?

September 24, 2024 Steve 13

In a recent story about the 1962 Plymouth and Dodge, Bill McGuire (2024) of Mac’s Motor City Garage stated that the downsized cars were based upon a stretched version of the compact Plymouth Valiant and […]

Media Analysis

Aaron Severson’s Ford Cardinal story challenges auto history field

July 26, 2024 Steve 9

A few days ago Aaron Severson (2024) posted an epic story about the aborted Ford Cardinal. His 22,000-word piece deepens the dialogue about this important car. In a moment we will debate some of his […]

1971 Oldsmobile Toronado and Cutlass
Design Notes

Did General Motors need to panic with the 1971 Oldsmobile Toronado?

May 27, 2024 Steve 8

The 1971 Oldsmobile Toronado arguably represented the first time that General Motors executives panicked in response to weak sales from a car styled under head designer William Mitchell. Whereas the first-generation Toronado was a remarkably […]

1970 Mercury Cougar El Gato
History

1970 Mercury ‘El Gato’ Cougar raises intriguing questions

January 23, 2024 Steve 2

(EXPANDED FROM 9/8/2021) Bill McGuire’s (2021b) story about the Mercury El Gato got me thinking about Ford’s conflicted design direction in the early-70s. The concept car hinted at what the 1969-70 Cougar might have looked […]

Budd XR-400
Fake Design

The XR-400 wouldn’t have ‘saved’ AMC but it pointed in a useful direction

July 7, 2023 Steve 6

(EXPANDED FROM 7/7/2021) A few years ago Stéphane Dumas quite rightly noted that another alternative to the 1964 Rambler Tarpon concept car was the XR-400. This was a 2+2 convertible proposed to American Motors in […]

History

1933-42 Willys: A better template for an import beater than later compacts

May 19, 2023 Steve 14

(EXPANDED FROM 1/22/2021) The 1933-42 Willys gets far less attention than it deserves. The model 77 and its successors were important because they anticipated the American compacts of the 1950s and 1960s. In addition, the […]

1974 AMC Matador and other cars
Media Analysis

Was Mac’s Motor City Garage wrong about the 1974-78 Matador coupe?

August 9, 2021 Steve 3

Fred (2018), a Mac’s Motor City Garage commentator, argued that a story about the 1974-78 AMC Matador coupe was riddled with “typical mistakes that get repeated again and again” by “one hack Internet report after […]

  • 1964 Studebaker Challenger
    Brooks Stevens’s rejection of brand continuity was bad for small automakers
    June 14, 2025 0
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    June 13, 2025 16
  • Citroen SM
    Citroen SM: A surprisingly conventional next step
    June 12, 2025 5
  • 1936-37 Cord 810/812 tried to do too much at once
    June 11, 2025 10
  • 1963 Studebaker Daytona convertible
    Classic film shows human side of Studebaker’s end
    June 10, 2025 15
  • Once upon a time, car wheels were 36-to-42 inches in diameter
    June 9, 2025 5
  • Ram customized pickup
    What would you think if it was 1965 and you could magically see this truck?
    June 8, 2025 1
  • Brooks Stevens’s 1965 Studebaker Lark concept: Almost a baby Continental
    June 6, 2025 5
  • 1949 Packard Super Eight
    Packard kept a bigger foothold in the luxury-car field than commonly assumed
    June 5, 2025 9
  • Exner bio offers mostly positive take on controversial car designer
    Peter Grist views car designer Virgil Exner through rose-tinted glasses
    June 3, 2025 9
  • 1970 Mercury Cyclone
    1970 Mercury Montego had a last-of-the-wine quality
    June 2, 2025 2
  • A query, a thank you and an update on miscellaneous stuff
    April 4, 2025 0
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 124
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