“I would like to see the end of usurious financing in the auto industry. I know, good luck with that. Every time this business faces a crisis, the auto manufacturers somehow deem that the return of […]
“But the largest and certainly most demonstrable lemminglike behavior in this business is model proliferation. It’s loosely based on the philosophy that if a car company utilizes its vehicle architectures efficiently to create more models, […]
In his rousing introduction to Auto Extremist’s annual “Brand Image Meter,” Peter DeLorenzo (2018) argues that “image wrangling is now the Number 1 priority in this business.” The reason is that a “democratization of technology […]
Publisher Peter DeLorenzo paints the automotive world in jarring whites and blacks — often with over-the-top rhetoric. He can be old school in his views but is endearing in an important way: DeLorenzo is an impassioned “car […]
Keith Crain is the closest thing the American auto industry has to a minister of groupthink, so it is worth noting when the editor-in-chief of Automotive News furrows his brow. In a late-December column he criticized […]
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