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HomeAuto editors of Consumer Guide

Auto editors of Consumer Guide

Editor's Note

Should a nonprofit auto history group create a credible data bank?

April 12, 2023 Steve 6

(EXPANDED FROM 4/16/2021) One of the challenges of working with automotive sales and production data is that the most easily-available sources don’t always appear to be accurate. Thus, it felt validating to come across a […]

1967 Oldsmobile Delta 88 Custom
Data Dive

Langworth and Norbye made excuses for General Motors’ big-car fixation

February 27, 2023 Steve 4

While updating our 1971-78 Cadillac Eldorado story, I pulled down from my bookshelf The Complete History of General Motors: 1908-1986. This Consumer Guide book written by Richard M. Langworth and Jan P. Norbye (1986) threw […]

1966 Chevrolet Corvair
Fake Design

1965-69 Chevrolet Corvair: What if it had a front-engined companion?

September 3, 2021 Steve 16

(UPDATED ON 10/14/22) The second-generation Chevrolet Corvair was one of the best cars General Motors has ever built. Its styling was exceptionally clean for the mid-60s, which were dominated by fussy gingerbread designs. Meanwhile, the […]

Patrick Foster's George Romney biography
Readings

Patrick Foster’s George Romney bio is rose-tinted but valuable

February 12, 2021 Steve 1

Patrick Foster (2005) once lamented that he couldn’t find a publisher for a book on George Romney. “A typical rejection goes something like this: George Romney led an exemplary life, was honest in business, never […]

1962 Plymouth and Dodge
Media Analysis

Did a rumor cause the downsized 1962 Plymouth and Dodge?

January 2, 2021 Steve 6

A few years ago Paul Niedermeyer (2017a) questioned the conventional wisdom that the downsized 1962 Plymouth and Dodge were an 11th-hour accident of history. In an epic essay, the Curbside Classic publisher poked holes in […]

1966 AMC Marlin
Fake Design

1965-66 AMC Marlin: How to fix beginner’s mistakes

October 30, 2020 Steve 5

The first-generation Marlin gets no respect, particularly compared to the two-seater AMX. The Marlin tends to be treated as one of American Motors’ biggest flops. Meanwhile, the AMX has been lauded as a valuable halo […]

1964 Studebaker logo
Auto Paedia

Auto industry consolidation: Putting profits ahead of robust competition

May 1, 2019 Steve 1

The necessity of industry consolidation has long been a popular idea among auto executives and pundits. The basic argument has been that the automotive industry — both in the U.S. as well as globally — […]

1965 Rambler Marlin ad
Media Analysis

The unbearable liteness of a Rambler Marlin ad story

November 1, 2017 Steve 0

One low-cost way for an auto media outlet to post a 24/7 flow of content is to draw upon old car ads. This is business as usual for the The Daily Drive and its sibling, […]

Readings

Over 100 Years: The American Auto

April 30, 2013 Steve 0

This is another oversized coffee table book by Consumer Guide that emphasizes color photos and brief analysis. The editorial tone can at times be quite critical of the American automakers, as the quote below about […]

Readings

Cars of the Sizzling ’60s: A flashy romp through the decade

April 22, 2013 Steve 0

(UPDATED 12/6/2022) Like the other three Cars of books by Consumer Guide, this one is an oversized, hard-cover book that includes large color pictures and has fairly minimal background narrative. The layout has a bit less text than Cars of the […]

Posts pagination

« 1 2 3 »
  • 1954 Chevrolet was beginning of the end for GM’s brand hierarchy
    April 21, 2026 17
  • 1980 Pontiac Phoenix 5-door hatch
    Bigger didn’t prove to be better for General Motors in late-70s and 80s
    April 17, 2026 39
  • 1963 Ford Galaxie
    Might Detroit have embraced front-wheel drive earlier if McNamara had stayed at Ford?
    April 16, 2026 7
  • Cheap dealer car
    How much do Trump policies have to hurt auto industry before it supports Dems?
    April 14, 2026 19
  • 1975 Ford Thunderbird
    Ford design in the 1970s was a real step down from the previous decade
    April 10, 2026 24
  • 1981 Chevrolet Monte Carlo
    The sad story about buying a 1981 Monte Carlo right out of college
    April 9, 2026 2
  • Why the 1968-69 Javelin was not Richard Teague’s best AMC sporty coupe
    April 6, 2026 9
  • Mitsubishi dealer in Spokane
    Indie Auto is moving — although you may barely notice
    April 8, 2026 4
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 136
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Recent Comments

  • Jeff Kennedy on Ford design in the 1970s was a real step down from the previous decade
  • Lori H. on 1954 Chevrolet was beginning of the end for GM’s brand hierarchy
  • Stéphane Dumas on Ford design in the 1970s was a real step down from the previous decade
  • Steve on 1967 Pontiac Grand Prix convertible didn’t catch on
  • Philco Ford on 1954 Chevrolet was beginning of the end for GM’s brand hierarchy
  • Steve on 1954 Chevrolet was beginning of the end for GM’s brand hierarchy
  • Anthony Boddy on 1954 Chevrolet was beginning of the end for GM’s brand hierarchy
  • Albert Fredrick Godwin on 1967 Pontiac Grand Prix convertible didn’t catch on
  • Randerson on Bigger didn’t prove to be better for General Motors in late-70s and 80s
  • SCAMPMAN on Bigger didn’t prove to be better for General Motors in late-70s and 80s
  • SCAMPMAN on Bigger didn’t prove to be better for General Motors in late-70s and 80s
  • Terrance Smith on Even Motor Trend complained about the 1967 Cadillac Eldorado’s brakes
  • SCAMPMAN on 1954 Chevrolet was beginning of the end for GM’s brand hierarchy
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  • Charles Jones on 1954 Chevrolet was beginning of the end for GM’s brand hierarchy

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