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HomeAuto editors of Consumer Guide

Auto editors of Consumer Guide

Tumwater cemetery grave marker
Media Analysis

Is the auto history reference book a relic of the past?

November 20, 2023 Steve 11

When I was updating a review of a Standard Catalog I came across two depressing pieces of information. First, that prolific author John Gunnell died in late August (Borgart, 2023). Second, that the company which […]

Editor's Note

Should a nonprofit auto history group create a credible data bank?

April 12, 2023 Steve 6

(EXPANDED FROM 4/16/2021) One of the challenges of working with automotive sales and production data is that the most easily-available sources don’t always appear to be accurate. Thus, it felt validating to come across a […]

1966 Chevrolet Corvair
Fake Design

1965-69 Chevrolet Corvair: What if it had a front-engined companion?

September 3, 2021 Steve 18

(UPDATED ON 10/14/22) The second-generation Chevrolet Corvair was one of the best cars General Motors has ever built. Its styling was exceptionally clean for the mid-60s, which were dominated by fussy gingerbread designs. Meanwhile, the […]

Patrick Foster's George Romney biography
Readings

Patrick Foster’s George Romney bio is rose-tinted but valuable

February 12, 2021 Steve 1

Patrick Foster (2005) once lamented that he couldn’t find a publisher for a book on George Romney. “A typical rejection goes something like this: George Romney led an exemplary life, was honest in business, never […]

1962 Plymouth and Dodge
Media Analysis

Did a rumor cause the downsized 1962 Plymouth and Dodge?

January 2, 2021 Steve 6

A few years ago Paul Niedermeyer (2017a) questioned the conventional wisdom that the downsized 1962 Plymouth and Dodge were an 11th-hour accident of history. In an epic essay, the Curbside Classic publisher poked holes in […]

1966 AMC Marlin
Fake Design

1965-66 AMC Marlin: How to fix beginner’s mistakes

October 30, 2020 Steve 5

The first-generation Marlin gets no respect, particularly compared to the two-seater AMX. The Marlin tends to be treated as one of American Motors’ biggest flops. Meanwhile, the AMX has been lauded as a valuable halo […]

1964 Studebaker logo
Auto Paedia

Auto industry consolidation: Putting profits ahead of robust competition

May 1, 2019 Steve 1

The necessity of industry consolidation has long been a popular idea among auto executives and pundits. The basic argument has been that the automotive industry — both in the U.S. as well as globally — […]

1965 Rambler Marlin ad
Media Analysis

The unbearable liteness of a Rambler Marlin ad story

November 1, 2017 Steve 0

One low-cost way for an auto media outlet to post a 24/7 flow of content is to draw upon old car ads. This is business as usual for the The Daily Drive and its sibling, […]

Readings

Over 100 Years: The American Auto

April 30, 2013 Steve 0

This is another oversized coffee table book by Consumer Guide that emphasizes color photos and brief analysis. The editorial tone can at times be quite critical of the American automakers, as the quote below about […]

Readings

Cars of the Sizzling ’60s: A flashy romp through the decade

April 22, 2013 Steve 0

(UPDATED 12/6/2022) Like the other three Cars of books by Consumer Guide, this one is an oversized, hard-cover book that includes large color pictures and has fairly minimal background narrative. The layout has a bit less text than Cars of the […]

Posts pagination

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  • 1972 Lincoln Continental Mark IV
    Is David Kiley right that Ford should replace Lincoln with a new brand?
    September 2, 2026 16
  • 1972 Buick Skylark Custom grille
    1972 Buick Skylark Custom represented the end of an era
    September 1, 2026 5
  • 1959 Ford Thunderbird
    1959 Ford Thunderbird was a gimmicky but hugely important car
    August 26, 2026 11
  • Compact cars became the neglected stepchildren of U.S. automakers
    August 21, 2026 21
  • 1980 AMC brochure cover with picture of American Center building
    AMC’s Roy D. Chapin Jr. succumbed to the illusion of bigness
    August 19, 2026 2
  • 1980 Ford Thunderbird and 1956 model
    Ford’s design talent in the 1970s wasn’t enough to halt a dramatic slide in sales
    August 14, 2026 13
  • 1973 Buick Riviera
    Why wasn’t the 1971 ‘boat-tail’ Buick Riviera shrunk to compact size?
    August 14, 2026 24
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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