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HomeAuto editors of Consumer Guide

Auto editors of Consumer Guide

1966 Chevrolet Corvair
Fake Design

1965-69 Chevrolet Corvair: What if it had a front-engined companion?

September 3, 2021 Steve 16

(UPDATED ON 10/14/22) The second-generation Chevrolet Corvair was one of the best cars General Motors has ever built. Its styling was exceptionally clean for the mid-60s, which were dominated by fussy gingerbread designs. Meanwhile, the […]

1971 Chrysler New Yorker
Fake Design

1969-71 Chrysler: An Exner idea fumbled again

April 9, 2021 Steve 18

(EXPANDED 8/3/2022) The 1969-71 Chrysler was an unfortunate example of a promising design that went sideways because of a few bad decisions. The Chrysler was exceptionally clean and purposeful for an American premium-priced car of […]

Patrick Foster's George Romney biography
Readings

Patrick Foster’s George Romney bio is rose-tinted but valuable

February 12, 2021 Steve 1

Patrick Foster (2005) once lamented that he couldn’t find a publisher for a book on George Romney. “A typical rejection goes something like this: George Romney led an exemplary life, was honest in business, never […]

1962 Plymouth and Dodge
Media Analysis

Did a rumor cause the downsized 1962 Plymouth and Dodge?

January 2, 2021 Steve 6

A few years ago Paul Niedermeyer (2017a) questioned the conventional wisdom that the downsized 1962 Plymouth and Dodge were an 11th-hour accident of history. In an epic essay, the Curbside Classic publisher poked holes in […]

1966 AMC Marlin
Fake Design

1965-66 AMC Marlin: How to fix beginner’s mistakes

October 30, 2020 Steve 5

The first-generation Marlin gets no respect, particularly compared to the two-seater AMX. The Marlin tends to be treated as one of American Motors’ biggest flops. Meanwhile, the AMX has been lauded as a valuable halo […]

1964 Studebaker logo
Auto Paedia

Auto industry consolidation: Putting profits ahead of robust competition

May 1, 2019 Steve 1

The necessity of industry consolidation has long been a popular idea among auto executives and pundits. The basic argument has been that the automotive industry — both in the U.S. as well as globally — […]

1976 AMC Gremlin
Media Analysis

‘How Stuff Works’ quiz says this is a 1971 Gremlin. Nope.

October 10, 2018 Steve 0

How Stuff Works recently advertised a quiz about vehicles from the 1970s (Tyler, 2018). The promo stated that “no one is getting a perfect score . . . and it’s driving the Internet crazy!” I […]

1965 Rambler Marlin ad
Media Analysis

The unbearable liteness of a Rambler Marlin ad story

November 1, 2017 Steve 0

One low-cost way for an auto media outlet to post a 24/7 flow of content is to draw upon old car ads. This is business as usual for the The Daily Drive and its sibling, […]

Readings

Over 100 Years: The American Auto

April 30, 2013 Steve 0

This is another oversized coffee table book by Consumer Guide that emphasizes color photos and brief analysis. The editorial tone can at times be quite critical of the American automakers, as the quote below about […]

Readings

Cars of the Sizzling ’60s: A flashy romp through the decade

April 22, 2013 Steve 0

(UPDATED 12/6/2022) Like the other three Cars of books by Consumer Guide, this one is an oversized, hard-cover book that includes large color pictures and has fairly minimal background narrative. The layout has a bit less text than Cars of the […]

Posts pagination

« 1 2 3 »
  • 1964 Studebaker Challenger
    Brooks Stevens’s rejection of brand continuity was bad for small automakers
    June 14, 2025 0
  • EVs need a George Romney to champion them in the next few years
    June 13, 2025 15
  • Citroen SM
    Citroen SM: A surprisingly conventional next step
    June 12, 2025 5
  • 1936-37 Cord 810/812 tried to do too much at once
    June 11, 2025 10
  • 1963 Studebaker Daytona convertible
    Classic film shows human side of Studebaker’s end
    June 10, 2025 15
  • Once upon a time, car wheels were 36-to-42 inches in diameter
    June 9, 2025 5
  • Ram customized pickup
    What would you think if it was 1965 and you could magically see this truck?
    June 8, 2025 1
  • Brooks Stevens’s 1965 Studebaker Lark concept: Almost a baby Continental
    June 6, 2025 5
  • 1949 Packard Super Eight
    Packard kept a bigger foothold in the luxury-car field than commonly assumed
    June 5, 2025 9
  • Exner bio offers mostly positive take on controversial car designer
    Peter Grist views car designer Virgil Exner through rose-tinted glasses
    June 3, 2025 9
  • 1970 Mercury Cyclone
    1970 Mercury Montego had a last-of-the-wine quality
    June 2, 2025 2
  • A query, a thank you and an update on miscellaneous stuff
    April 4, 2025 0
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 124
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