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HomeAmerican Motors

American Motors

1970 Rambler American rear quarter
Fake Design

What might an ‘internationalized’ 1970 Rambler American have looked like?

August 18, 2025 Steve 16

Indie Auto reader DECG50 (2025) responded to our article about the Fiat 130 coupe by using ChatGPT to render a 1970 AMC Rambler (American) that used the 1969 floorpan but adopted styling along the lines […]

Fiat 130 coupe
Drive-By Musings

Was the 1972 Fiat 130 coupe influenced by mid-1960s Ramblers?

August 15, 2025 Steve 8

(EXPANDED FROM 10/5/2023) A few years ago Curbside Classic reposted one of my favorite articles — a magazine-length piece by Don Andreina (2023) about the 1972-77 Fiat 130 coupe. Although the car never made it […]

1960 VW versus US compact car ads
Multimedia

Satire of a 1960 VW ad essentially mimics marketing for U.S. compacts

August 14, 2025 Steve 3

(EXPANDED FROM 3/20/2023) Back in 1963, advertising executive Fred Manley presented a slide show parody about how to improve Volkswagen’s legendary “Think small” ad. The “best practices” he presented look hilariously misguided when applied to […]

Data Dive

1960s marked the beginning of the fastback’s slow revival in the U.S.

August 12, 2025 Steve 4

(EXPANDED FROM 8/7/2023) Today fastbacks are so mainstream that you can find them on the most conservative family sedans. Indeed, the rakishness of their rooflines can be more extreme than even the sportiest American cars […]

1967 Pontiac Grand Parisienne
Media Analysis

Popular Science’s predictions for 1967 cars weren’t always on target

August 11, 2025 Steve 4

(UPDATED FROM 5/19/2021) The July 1966 issue of Popular Science breathlessly predicted what U.S. automakers had planned for the next model year. Even though introductions were only a few months away, a surprising number of […]

1971 Ford Mustang Mach 1
Photo Essay

Mid-1930s-to-70s design evolution shown at LeMay event

July 20, 2025 Steve 3

(EXPANDED FROM 1/1/2020) The Tacoma, Washington area has two car museums that are often confused. America’s Car Museum is located downtown in a fairly new building whereas the LeMay Collections at Marymount is eight miles […]

1986 Jeep Grand Wagoneer
Media Analysis

Could American Motors have survived if it ditched passenger cars for Jeeps?

July 18, 2025 Steve 8

In conjunction with his recent Public Broadcasting series on American Motors, Joe Ligo (2025) wrote a provocative article for Hagerty. He wondered whether AMC might have survived for at least a while longer if it […]

1968 AMC Ambassador SST 2-door hardtop front quarter
History

Why didn’t AMC’s 1967-68 mid-sized two-door hardtops sell better?

July 8, 2025 Steve 21

After writing the vlogging story last week, my YouTube feed was inundated with videos about late-60s American Motors cars. And I had to admit that the Rebel and Ambassador two-door hardtops looked fairly good. That […]

1967 Rambler Rebel SST
History

Would AMC have done better if George Romney had stayed longer?

June 26, 2025 Steve 26

(EXPANDED FROM 6/11/2021) The comment thread in the previous post about George Romney (go here) has generated a robust discussion that deserves a substantive response. I thought the best way to do so would be […]

George Romney
Multimedia

George Romney talked about why he gambled on the Rambler

June 25, 2025 Steve 5

(EXPANDED FROM 5/31/2023) Joe Ligo’s six-part AMC series has completed its run on the Public Broadcasting Service and is now posted at AutoMoments on YouTube (go here). Documentaries such as this one can provide a […]

Posts pagination

« 1 2 3 4 … 17 »
  • 1967 Oldsmobile Cutlass Supreme
    Was the 1966 Olds Cutlass Supreme the first mid-sized brougham model?
    March 5, 2026 21
  • 1976 Plymouth Volare 2-door coupe
    Splashy new cars often were the biggest disasters during the postwar period
    March 3, 2026 1
  • Reader questions Chrysler’s future as it passes 100th anniversary
    March 2, 2026 12
  • 1968 Chevrolet C10 pickup
    Was the 1967-68 Chevrolet C10 the ‘first modern pickup’?
    February 27, 2026 7
  • 1941 Studebaker Commander 2-door coupe
    1941 Studebaker Commander: Ending its big cars on a high note
    February 26, 2026 11
  • 1961 De Soto
    Video histories of DeSoto and American Motors aren’t as good as books
    February 24, 2026 3
  • 1956 Studebaker Golden Hawk front with hood open
    Four lingering questions about Aaron Severson’s take on the 1956 Studebaker Golden Hawk
    February 20, 2026 6
  • Thank yous, power outages and format changes
    October 31, 2025 0
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 134
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