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HomeAmerican Motors

American Motors

Links

A sampling of Jim Dunne’s 1970 predictions that didn’t happen

October 28, 2025 Steve 9

(UPDATED FROM 8/30/2023) Predicting the future of the U.S. auto industry has always been fraught with peril. Popular Science’s Detroit Editor Jim Dunne got a lot of things right in his reporting during 1970, but […]

1977 AMC Gremlin Custom
History

AMC buying VW four-cylinder engine was Roy D. Chapin Jr.’s last big mistake

October 17, 2025 Steve 15

(EXPANDED FROM 7/31/2023) American Motors’ purchase of a four-cylinder engine from Volkswagen was one of CEO Roy D. Chapin Jr.’s last big decisions during his 10-year leadership of the automaker — and arguably his final […]

1935 Pierce-Arrow
Links

Hudson’s radical WWII concepts and Pierce-Arrow’s downmarket pivot

October 14, 2025 Steve 20

(EXPANDED FROM 8/15/2023) I wanted to more significantly expand on my discussion about two articles posted at the Automotive History Preservation Society’s virtual library. Alas, I can no longer access either story. I can still […]

1976 AMC Gremlin
Media Analysis

How Stuff Works still embarrasses itself with a dumb 1970s car quiz

October 13, 2025 Steve 4

(EXPANDED FROM 10/10/2018) Seven years ago I came across an advertisement for a How Stuff Works quiz about vehicles from the 1970s (Tyler, 2018). The promo stated that “no one is getting a perfect score […]

History

1933-42 Willys: A better template for an import beater than later compacts

October 6, 2025 Steve 29

(EXPANDED FROM 15/19/2023) The 1933-42 Willys gets far less attention than it deserves. The model 77 and its successors were important because they anticipated the American compacts of the 1950s and 1960s. In addition, the […]

1954 Ford ad
Data Dive

Was the ‘Ford blitz’ to blame for the collapse of independent automakers?

October 2, 2025 Steve 40

(UPDATED FROM 10/28/2022) If I had to pick a favorite Indie Auto story, this one would be in my top five. It is one of the longest pieces I have written — roughly 4,600 words […]

Patrick Foster's 2013 AMC book
Readings

Patrick Foster’s 2013 American Motors book is still sort-of the best of the bunch

September 30, 2025 Steve 3

(EXPANDED FROM 12/13/2021) In recent years a number of American Motors books have been published, but Patrick Foster’s 2013 history is still the best — sort of. Foster (2024) was a co-author with Tom Glatch […]

1965 AMC Ambassador 990 convertible
Data Dive

Did the 1965-66 AMC Ambassador sell better when it had a unique snout?

September 19, 2025 Steve 4

In the “Story Ideas Bank” James Duvall suggested that Indie Auto look into whether the 1965-66 AMC Ambassador sold better when it had a unique snout. To be more specific, he asked: “Why didn’t the […]

1961 Rambler Classic wagon
Quotes

What George Romney didn’t say about why the Rambler won’t get credit

August 30, 2025 Steve 6

(EXPANDED FROM 3/10/2017) George Romey argued that the Rambler would never get the credit it deserved. Although his narrative is colored with sour grapes, I think it is worth building on. In a 1994 presentation, […]

1950 Nash Ambassador rear
History

Did early-postwar independent automakers try too hard to be different?

August 22, 2025 Steve 11

(EXPANDED FROM 9/19/2023) The late-40s and early-50s arguably had more design and engineering variety among U.S automakers than we would ever see again. That strikes me as a mostly good thing for consumers, but there […]

Posts pagination

« 1 2 3 … 17 »
  • 1967 Oldsmobile Cutlass Supreme
    Was the 1966 Olds Cutlass Supreme the first mid-sized brougham model?
    March 5, 2026 21
  • 1976 Plymouth Volare 2-door coupe
    Splashy new cars often were the biggest disasters during the postwar period
    March 3, 2026 1
  • Reader questions Chrysler’s future as it passes 100th anniversary
    March 2, 2026 12
  • 1968 Chevrolet C10 pickup
    Was the 1967-68 Chevrolet C10 the ‘first modern pickup’?
    February 27, 2026 7
  • 1941 Studebaker Commander 2-door coupe
    1941 Studebaker Commander: Ending its big cars on a high note
    February 26, 2026 11
  • 1961 De Soto
    Video histories of DeSoto and American Motors aren’t as good as books
    February 24, 2026 3
  • 1956 Studebaker Golden Hawk front with hood open
    Four lingering questions about Aaron Severson’s take on the 1956 Studebaker Golden Hawk
    February 20, 2026 6
  • Thank yous, power outages and format changes
    October 31, 2025 0
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 134
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