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HomeAaron Gold

Aaron Gold

1971 AMC Gremlin and VW Beetle front
Design Notes

Richard Teague’s styling helped to kill American Motors

December 20, 2024 Steve 28

(EXPANDED FROM 3/19/2021) This story has received more reader pushback than almost any other single piece that I have published in Indie Auto. Even so, I think that it epitomizes what this blog is all […]

History

When should U.S. automakers have begun producing a domestic subcompact?

August 1, 2024 Steve 41

We’ve had a robust discussion about when American automakers should have begun producing a domestic subcompact in the comment thread of “Aaron Severson’s Ford Cardinal story challenges auto history field.” I would like to bring […]

Porsche 914
Design Notes

Porsche 914 reflected an interesting theory that didn’t work as well in practice

December 27, 2023 Steve 6

Mid-engine sports cars were trendy in the late-1960s, so in theory it made sense that Porsche would come out with one given its background with rear engines. It also made sense that the maker of […]

History

Four reasons why the AMC Gremlin was a bad idea

April 20, 2022 Steve 13

(UPDATED FROM 4/20/2022) The AMC Gremlin may be one of the most memorable cars of the 1970s, but it was a bad idea for four often-forgotten reasons. I grant you that what I am about […]

1971 Ford Mustang Mach 1 front quarter
Media Analysis

Older Ford Mustangs got too big but not the newer ones?

November 12, 2021 Steve 2

(EXPANDED FROM 5/11/2020) Automobile magazine is dead but its Facebook page continues to recycle old articles. Yesterday the one million followers of this page were blessed with a reposted history of the Ford Mustang. Aaron […]

  • 1965 Studebaker Cruiser proposal
    Car Life speculates about why Studebaker shut down its South Bend plant
    July 17, 2026 8
  • 1956 Lincoln
    The 1956 Lincoln’s styling proved to be a one-year wonder
    July 17, 2026 18
  • 1975 Mercedes-Benz 450 SL
    1975 Mercedes-Benz 450 SL lacked the taut brilliance of its predecessor
    July 14, 2026 6
  • 1988 Oldsmobile Toronado
    Did GM go too far in downsizing the 1986 Riviera, Toronado and Eldorado?
    July 10, 2026 16
  • J. 'Kelly' Flory Jr.
    J. ‘Kelly’ Flory Jr.’s American Cars series is pricey but valuable
    July 10, 2026 4
  • 1968 Pontiac Firebird green convertible
    1967-72 Pontiac Firebird shows limits of ad illustrations
    July 7, 2026 10
  • Miscellaneous ramblings about being on the road
    June 25, 2026 5
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
Society of Automotive Historian award to Indie Auto

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  • Geeber on Adam Wade’s top-10 ugliest ‘classic’ cars list is decidedly quirky
  • Geeber on Adam Wade’s top-10 ugliest ‘classic’ cars list is decidedly quirky
  • Geeber on Miscellaneous ramblings about being on the road
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