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HomeAaron Gold

Aaron Gold

1971 AMC Gremlin and VW Beetle front
Design Notes

Richard Teague’s styling helped to kill American Motors

December 20, 2024 Steve 28

(EXPANDED FROM 3/19/2021) This story has received more reader pushback than almost any other single piece that I have published in Indie Auto. Even so, I think that it epitomizes what this blog is all […]

History

When should U.S. automakers have begun producing a domestic subcompact?

August 1, 2024 Steve 41

We’ve had a robust discussion about when American automakers should have begun producing a domestic subcompact in the comment thread of “Aaron Severson’s Ford Cardinal story challenges auto history field.” I would like to bring […]

Porsche 914
Design Notes

Porsche 914 reflected an interesting theory that didn’t work as well in practice

December 27, 2023 Steve 6

Mid-engine sports cars were trendy in the late-1960s, so in theory it made sense that Porsche would come out with one given its background with rear engines. It also made sense that the maker of […]

History

Four reasons why the AMC Gremlin was a bad idea

April 20, 2022 Steve 13

(UPDATED FROM 4/20/2022) The AMC Gremlin may be one of the most memorable cars of the 1970s, but it was a bad idea for four often-forgotten reasons. I grant you that what I am about […]

1971 Ford Mustang Mach 1 front quarter
Media Analysis

Older Ford Mustangs got too big but not the newer ones?

November 12, 2021 Steve 2

(EXPANDED FROM 5/11/2020) Automobile magazine is dead but its Facebook page continues to recycle old articles. Yesterday the one million followers of this page were blessed with a reposted history of the Ford Mustang. Aaron […]

  • 2006-7 Dodge Charger
    2006-2010 Dodge Charger: A cartoonish attempt at rip-roaring nostalgia
    June 5, 2026 6
  • 1950 Nash Rambler hood ornament
    Speedreaders.info is a rare source of book reviews, but quality varies
    June 3, 2026 0
  • 1958 Lincoln
    1958-60 Lincoln: Failing to beat GM at its own game
    June 2, 2026 16
  • 1957 Nash Ambassador
    Three videos: The death of car culture, rich people’s cars and the 1957 Nash
    May 29, 2026 6
  • 1963 Mercury Marauder
    1963 Mercury Marauder: Ford tries to do a premium-priced car on the cheap
    May 27, 2026 11
  • Did 1964 Ramblers share more parts between size classes than competitors?
    May 26, 2026 1
  • Patrick Foster shows how International Harvester failed to adapt
    May 13, 2026 5
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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