Indie Auto
header-advert
  • Home
  • About
    • Introduction
    • Editor’s Notes
    • Story Ideas Bank
    • Why All The Data?
    • Fake Stuff
    • About Those Photos
    • Talk Legal To Me
    • Privacy Policy
  • All Our Features
    • Ad Nauseam
    • Ask Mr. Moose
    • Bird Chatter
    • Calendar
    • Current Events
    • Data Dives
    • Design Notes
    • Drive-By Musings
    • Fake Designs
    • Gallery
    • Histories
    • Letters to the Editor
    • Links
    • Literature
    • Media Analysis
    • Multimedia
    • Our Sponsors
    • Photo Essays
    • Quotes
    • Random Shots
    • Satire
    • The AI About Cars
  • Look It Up
    • In Auto Paedia
    • By author
    • By automaker or brand
    • By time period
    • By topic
    • By vehicle type
  • Readings
    • General Reference
    • Specific Brands & Automakers
    • Auto Culture, Policy & Business Strategy
    • Bibliography
    • Where To Buy Your Books
    • Recently-Posted Readings
  • Links
    • Bibliography of Links
  • Contact
    • Emails & Newsletter
    • Rejected Comments
  • Donate
HomeAaron Gold

Aaron Gold

1971 AMC Gremlin and VW Beetle front
Design Notes

Richard Teague’s styling helped to kill American Motors

December 20, 2024 Steve 27

(EXPANDED FROM 3/19/2021) This story has received more reader pushback than almost any other single piece that I have published in Indie Auto. Even so, I think that it epitomizes what this blog is all […]

History

When should U.S. automakers have begun producing a domestic subcompact?

August 1, 2024 Steve 41

We’ve had a robust discussion about when American automakers should have begun producing a domestic subcompact in the comment thread of “Aaron Severson’s Ford Cardinal story challenges auto history field.” I would like to bring […]

Porsche 914
Design Notes

Porsche 914 reflected an interesting theory that didn’t work as well in practice

December 27, 2023 Steve 5

Mid-engine sports cars were trendy in the late-1960s, so in theory it made sense that Porsche would come out with one given its background with rear engines. It also made sense that the maker of […]

History

Four reasons why the AMC Gremlin was a bad idea

April 20, 2022 Steve 10

(UPDATED FROM 4/20/2022) The AMC Gremlin may be one of the most memorable cars of the 1970s, but it was a bad idea for four often-forgotten reasons. I grant you that what I am about […]

1971 Ford Mustang Mach 1 front quarter
Media Analysis

Older Ford Mustangs got too big but not the newer ones?

November 12, 2021 Steve 2

(EXPANDED FROM 5/11/2020) Automobile magazine is dead but its Facebook page continues to recycle old articles. Yesterday the one million followers of this page were blessed with a reposted history of the Ford Mustang. Aaron […]

  • 1964 Studebaker Challenger
    Brooks Stevens’s rejection of brand continuity was bad for small automakers
    June 14, 2025 0
  • EVs need a George Romney to champion them in the next few years
    June 13, 2025 16
  • Citroen SM
    Citroen SM: A surprisingly conventional next step
    June 12, 2025 5
  • 1936-37 Cord 810/812 tried to do too much at once
    June 11, 2025 10
  • 1963 Studebaker Daytona convertible
    Classic film shows human side of Studebaker’s end
    June 10, 2025 15
  • Once upon a time, car wheels were 36-to-42 inches in diameter
    June 9, 2025 5
  • Ram customized pickup
    What would you think if it was 1965 and you could magically see this truck?
    June 8, 2025 1
  • Brooks Stevens’s 1965 Studebaker Lark concept: Almost a baby Continental
    June 6, 2025 5
  • 1949 Packard Super Eight
    Packard kept a bigger foothold in the luxury-car field than commonly assumed
    June 5, 2025 9
  • Exner bio offers mostly positive take on controversial car designer
    Peter Grist views car designer Virgil Exner through rose-tinted glasses
    June 3, 2025 9
  • 1970 Mercury Cyclone
    1970 Mercury Montego had a last-of-the-wine quality
    June 2, 2025 2
  • A query, a thank you and an update on miscellaneous stuff
    April 4, 2025 0
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 124
Society of Automotive Historian award to Indie Auto

Recent Comments

  • George Denzinger on EVs need a George Romney to champion them in the next few years
  • Lori H. on EVs need a George Romney to champion them in the next few years
  • Lori H. on EVs need a George Romney to champion them in the next few years
  • Lori H. on EVs need a George Romney to champion them in the next few years
  • Jeff Kennedy on EVs need a George Romney to champion them in the next few years
  • Jeff Kennedy on EVs need a George Romney to champion them in the next few years
  • Steve on EVs need a George Romney to champion them in the next few years
  • Steve on Classic film shows human side of Studebaker’s end
  • JohnH on Classic film shows human side of Studebaker’s end
  • Lori H. on EVs need a George Romney to champion them in the next few years
  • Lori H. on EVs need a George Romney to champion them in the next few years
  • Steve on EVs need a George Romney to champion them in the next few years
  • Kim in Lanark on EVs need a George Romney to champion them in the next few years
  • Robert Starinsky on EVs need a George Romney to champion them in the next few years
  • Steve on Citroen SM: A surprisingly conventional next step

Archives

Categories

Tags

1930s 1940s 1950s 1960s 1970s 1980s 1990s 2000s 2010s 2020s American Motors Auto culture Auto history media Auto media Automotive News Automotive Views Business strategies Chevrolet Compact cars Curbside Classic Design Design excesses Dodge Electric vehicles Engineering Fake advertising Ford Ford Motor Co. Full-sized cars General Motors Journalism standards Luxury cars Management culture Marketing Mid-sized cars Parody Patrick R. Foster Plymouth Premium-priced cars Public policies Rambler Richard M. Langworth Sporty cars Stellantis Studebaker
Follow Us
  • Facebook
  • RSS Feed
Search
Archives
Categories
Help keep the lights on
Quinault at night

Copyright © 2022 Olympia, Earth Media, LLC | All rights reserved