In his rousing introduction to Auto Extremist’s annual “Brand Image Meter,” Peter DeLorenzo (2018) argues that “image wrangling is now the Number 1 priority in this business.” The reason is that a “democratization of technology […]
Keith Crain sounds sad. The editor-in-chief of Automotive News predicts that governments will “do their best to try to ban any vehicles that have even the slightest hint of performance using conventional fuels such as gasoline” (Crain, […]
“This is no longer an innovation problem, this is an execution at scale problem — unless Tesla wants to be a niche innovator chasing profitability and sucking up cash. They need to become experts at […]
“I’ve been a ‘car nut’ for nearly 60 years and while I have always told folks that I don’t care for most cars built before WW II, I feel quite depressed that we have reached […]
The third-generation Bentley Continental GT is making its rounds in the American car magazines. For example, a story in Car and Driver (Lorio, 2018) has a large photo gallery that shows how styling changes are […]
Press reports indicate that a freshening of the Toyota Prius will tone down its sci-fi styling. In the wake of drastically lower sales, “the base Prius will likely get some minor tweaks to its front and […]
“Suicide doors didn’t make the Lincoln cool. It was already cool. The doors made it even more cool. You can’t relive the past. Come up with something new. An all new cool that hasn’t been […]
“I’m of the opinion that because you can make it different, because the electric powertrain gives other possibilities (you should). And I think Jaguar showed it beautifully with the I-Pace — where the front end […]
Curbside Classic is a fascinating case study of the difficulties of sustaining a financially viable independent media outlet. For example, last year Niedermeyer announced that ad revenue was down 15-20 percent because of increased use of […]
“Any failure to mention the 1953 Cadillac Eldorado convertible is reprehensible.” — Stephen Smith, The Daily Drive
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