
Why did Mitsubishi fail in the United States?
(EXPANDED FROM 2/9/2024) There was good news and bad news about Mitsubishi’s U.S. sales in 2024. The good news: Sales were up 25 percent, led by its Mirage economy cars. The bad news: This was […]
(EXPANDED FROM 2/9/2024) There was good news and bad news about Mitsubishi’s U.S. sales in 2024. The good news: Sales were up 25 percent, led by its Mirage economy cars. The bad news: This was […]
(EXPANDED FROM 10/31/2022) The automotive media tends to treat orphaned American brands with extra enthusiastic pom-pom waving. An example of the genre is Mark J. McCourt’s (2020) Hemmings article about Oldsmobile. He breathlessly insisted that […]
(EXPANDED FROM 6/8/2022) A few years ago Karl Ludvigsen (2022) wondered whether some cars that were renamed should not have been. For example, he noted that Ford might have benefitted by keeping the Cortina name […]
(EXPANDED FROM 8/19/2022) The topic that has elicited the greatest blowback from Indie Auto readers has been my argument that the U.S. auto industry was less able to respond to a rising tide of imports […]
I recently came across an Automotive News column that I never thought I would see — a reporter who argued against buying a new car. Richard Truett (2024) explained that in recent years he has […]
A recent drive through a particularly lovely rural area in Oregon reminded me of a Volkswagen Cabrio commercial from decades ago. The spot did a good job of showing the sensuousness of driving. Here I’m […]
Fast Company’s David Zipper (2024) took General Motors to task for announcing that General Motors would discontinue the Chevrolet Malibu in November. With the long-running nameplate’s demise, GM will no longer sell an affordable sedan […]
(EXPANDED FROM 3/5/2021) In the comments we’ve recently talked about Chris Bangle, so I thought I would expand a story I had written a few years ago about one of the most controversial designs that […]
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