With the 2015 redesign of the Mustang, Ford had the potential to reassert its leadership in what I have referred to as the faux pony car field. Instead, Ford took the cheap and easy way […]
Edward Snitkoff (2015) has written a lengthy review of the book, American Icon: Alan Mulally And The Fight To Save Ford Motor Company (Hoffman, 2012), for Curbside Classic. Snitkoff’s review focuses on summarizing the book […]
In a vague sense this book is an update of The Story of Jeep (Foster, 1998). However, like Patrick R. Foster’s other recent books, Jeep: America’s Greatest Vehicle, is much more graphically oriented. While not quite as large […]
Bryce Hoffman, a Detroit News auto industry reporter, offers a sympathetic perspective about how Ford navigated through the Great Recession. Hoffman was given a great deal of access to company leaders and internal documents. In return, […]
Information is hard to find for minor imported brands such as Saab. Thus, any book on this automaker is helpful. Saab Cars is an oversized hard-cover book with a nice balance between text and large, full-color […]
This is an oversized soft-cover book that covers the Ford Mustang’s history through the 2011 model year. The Complete Book places an emphasis on large, mostly color pictures accompanied by product specifications. However, author Mike Mueller […]
This is another oversized coffee table book by Consumer Guide that emphasizes color photos and brief analysis. The editorial tone can at times be quite critical of the American automakers, as the quote below about […]
This 224-page paperback book by John Gunnell is useful if you need specific product information or annual sales data, organized by year. Nestled amidst the full-color photos and data are short bursts of analysis. Standard […]
The focus of this book series is product information, organized by year. U.S. sales figures are provided, but often aren’t broken out by model. Standard Catalog of Volkswagen, 1946-2004 John Gunnell; 2004 KP Books, Iola, WI “The […]
Although written by a former Detroit bureau chief of The New York Times, this book uses high-octane rhetoric to challenge the value of sport utility vehicles when they were just beginning to reach the peak of […]
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