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Home1980s

1980s

1973 Dodge Dart
Drive-By Musings

Chrysler’s Lynn Townsend in 1973: Even a compact is too small

November 1, 2024 Steve 18

CEO Lynn Townsend hinted at why the Chrysler Corporation arguably neglected its aging line of compacts in the first half of the 1970s. Townsend told Forbes in 1973, “The subcompacts are just too small. The […]

Media Analysis

How good were the top automotive journalists of the past?

September 25, 2024 Steve 3

Jim Volgarino recently suggested in our “Story Ideas” bank that we take a closer look at the top automotive journalists of the past: “I think Tom McCahill began the long line of auto writers that […]

Collectible Automobile covers
Media Analysis

What kind of cars does — and doesn’t — Collectible Automobile put on its cover?

September 16, 2024 Steve 11

Stéphane Dumas (2024) recently commented that “it would have been a shock if a car from the 1980s” was on the cover of Collectible Automobile magazine. The newest model he could remember was a 1975 […]

1960 Ford wagon
History

In 1974 Harry Bradley anticipated the American wagon’s future

September 10, 2024 Steve 7

(EXPANDED FROM 11/9/2022) A few years ago Dean’s Garage reprinted a prescient essay Harry Bradley (2022) wrote way back in 1974 about the future of the American station wagon. His article made a number of […]

1985 Renault Alliance convertible
Links

Motor Trend tries to put a positive spin on Renault bailing out American Motors

September 9, 2024 Steve 2

A 1980 Motor Trend story on the tie up between American Motors and Renault had a few intriguing wrinkles scattered among all the puffery. For example, Fred M. H. Gregory reported that AMC was close […]

1979 Mercury Capri
Data Dive

When did the Ford Motor Company begin to ‘phone in’ the Mercury brand?

August 13, 2024 Steve 20

An Indie Auto reader recently inquired as to when the Ford Motor Company began to “phone in” the Mercury brand. Also asked: Why did Ford do this and was it ultimately a sound decision? Since […]

1982 Cadillac Cimarron
Ad Nauseam

If you had to write a 1982 Cadillac Cimarron ad what would you say?

August 8, 2024 Steve 5

Harry Waltz knew that, as the lowest guy on the totem poll, he would get stuck having to write the 1982 Cadillac Cimarron ads. He tried every trick in the book to avoid the inevitable, […]

1980 Chrysler Cordoba
Letters to the Editor

Reader defends Lee Iacocca and the second-generation Chrysler Cordoba

July 24, 2024 Steve 18

Indie Auto reader RI stopped by to respond to our story, “Four ways Lee Iacocca contributed to the decline of Ford and Chrysler.” You suggest above that Chrysler wasted money on the 1980 Cordoba/Mirada, when […]

1970 Toyota Corolla
Data Dive

Data on imports sheds light on their dramatic gains from 1964-80

July 10, 2024 Steve 4

A recent post on Ate Up With Motor’s Patreon page discusses the rise of the imports in the United States. Aaron Severson (2024) draws upon data he dug up from a report by the U.S. […]

Parody ads about the auto industry and media
Our Sponsors

Trending Books: The tragic story of the Corvette

May 16, 2024 Steve 0

Posts pagination

« 1 … 6 7 8 … 16 »
  • 1965 Studebaker Cruiser proposal
    Car Life speculates about why Studebaker shut down its South Bend plant
    July 17, 2026 8
  • 1956 Lincoln
    The 1956 Lincoln’s styling proved to be a one-year wonder
    July 17, 2026 18
  • 1975 Mercedes-Benz 450 SL
    1975 Mercedes-Benz 450 SL lacked the taut brilliance of its predecessor
    July 14, 2026 6
  • 1988 Oldsmobile Toronado
    Did GM go too far in downsizing the 1986 Riviera, Toronado and Eldorado?
    July 10, 2026 16
  • J. 'Kelly' Flory Jr.
    J. ‘Kelly’ Flory Jr.’s American Cars series is pricey but valuable
    July 10, 2026 4
  • 1968 Pontiac Firebird green convertible
    1967-72 Pontiac Firebird shows limits of ad illustrations
    July 7, 2026 10
  • Miscellaneous ramblings about being on the road
    June 25, 2026 5
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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