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Home1970s

1970s

1968 GM premium big cars
Data Dive

1965-68 GM big cars: The end of different strokes

April 28, 2025 Steve 13

(EXPANDED FROM 7/21/2023) General Motors had one of those “be careful what you ask for” problems. In 1962 the automaker captured three-fourths of the premium-priced, big-car market. This was a key reason why GM sold […]

1988 Chrysler Fifth Avenue
History

It’s too bad that the late-70s big Chrysler were not based on Volare

April 21, 2025 Steve 34

(EXPANDED FROM 12/30/2022) This story operates on two levels. The first one is how the car-buff media could be wrong in its predictions about future products. The second level looks at how slow the Chrysler […]

1978 AMC Concord hatchback
Drive-By Musings

How might John Z. DeLorean have done as head of AMC?

April 18, 2025 Steve 26

(EXPANDED FROM 7/15/2021) A few years ago Curbside Classic commentator Chris Cieslak (2021) noted that American Motors toyed with the idea of hiring John Z. DeLorean after he left General Motors. This brings up an […]

1960 Saab 93
Gallery

Why didn’t the Saab 93 catch on like the Volkswagen Beetle?

April 11, 2025 Steve 6

The Volkswagen Beetle was so popular in the United States during the 1960s that it can be viewed with an aura of inevitability. Even so, one could argue that the VW benefitted by being in […]

Multimedia

Richard Teague interview hints at why he needed stronger oversight at AMC

April 8, 2025 Steve 12

Lately I have been listening to an interview David Crippen did with Richard Teague in 1985. This was a few years after Teague retired from leading the design staff of American Motors (Wikipedia, 2025). The […]

1971 AMC Ambassador
Data Dive

The 1967-74 AMC Ambassador didn’t measure up in roominess or quality

April 7, 2025 Steve 3

(EXPANDED FROM 10/15/2021) A lingering point of contention in the auto history media has been whether the last-generation AMC Ambassador had as much interior room as the Big Three’s full-sized cars. The short answer: Not […]

Quotes

Henry Ford II driven ‘crazy’ by call for smaller cars

April 5, 2025 Steve 2

“. . . Henry was himself growing a little dizzy with everything happening around him. And the more disoriented he became, the angrier he got. During the late 1960s and early 1970s, Ford sat through […]

1978 Cadillac Eldorado
Drive-By Musings

Would U.S. automakers have done better if high tariffs had always been in place?

April 3, 2025 Steve 4

Automotive News has been celebrating its 100-year anniversary by running articles that offer historical context about current events. The Trump administration’s “Liberation Day” tariffs would be a particularly valuable topic for this treatment. Unfortunately, so […]

1972 Chevrolet Camaro front quarter
Satire

Declassified 1970s documents spark debate among auto historians

April 1, 2025 Steve 4

(UPDATED FROM 3/30/2023) Newly declassified intelligence documents show how a crash program by American automakers to switch to eggcrate grilles for their 1972-73 models thwarted a space alien invasion. The strategy worked so well that […]

1968 Datsun 510 4-door sedan
Data Dive

Four-door subcompacts were not exotic in late-60s and early-70s

March 26, 2025 Steve 23

(EXPANDED FROM 8/3/2023) The rise of the four-door subcompact generated a robust debate at Indie Auto a few years ago (go here), so I did a data dive to bring some facts to the table. […]

Posts pagination

« 1 … 9 10 11 … 41 »
  • Why did American Motors fire Wells Rich and Greene in 1972?
    March 6, 2026 6
  • 1967 Oldsmobile Cutlass Supreme
    Was the 1966 Olds Cutlass Supreme the first mid-sized brougham model?
    March 5, 2026 21
  • 1976 Plymouth Volare 2-door coupe
    Splashy new cars often were the biggest disasters during the postwar period
    March 3, 2026 1
  • Reader questions Chrysler’s future as it passes 100th anniversary
    March 2, 2026 13
  • 1968 Chevrolet C10 pickup
    Was the 1967-68 Chevrolet C10 the ‘first modern pickup’?
    February 27, 2026 7
  • 1941 Studebaker Commander 2-door coupe
    1941 Studebaker Commander: Ending its big cars on a high note
    February 26, 2026 11
  • 1956 Studebaker Golden Hawk front with hood open
    Four lingering questions about Aaron Severson’s take on the 1956 Studebaker Golden Hawk
    February 20, 2026 6
  • Thank yous, power outages and format changes
    October 31, 2025 0
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 134
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