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Home1960s

1960s

Data Dive

U.S. auto industry challenged by dramatic societal changes in postwar era

March 26, 2026 Steve 9

(UPDATED FROM 1/25/2024) A few years ago Indie Auto reader Constant Reader suggested in the “Story Ideas Bank” the following scenario: “You’re 25 & just bought your first new Chevy, at what ages and which […]

1982 Cadillac Cimarron
Drive-By Musings

How might GM have better adapted its hierarchy of brands to changing times?

March 25, 2026 Steve 15

Michael Karesh (2026) stopped by to comment on our review of Thomas Bonsall’s book about the Edsel. I think that Karesh makes an important point about General Motors’ handling of its passenger-car brands. Thus, I […]

Readings

Thomas Bonsall’s Edsel book is nuanced but suffers from groupthink

March 17, 2026 Steve 15

(EXPANDED FROM 9/27/2021) Disaster in Dearborn: The Story of the Edsel is paradoxical. On the one hand, this is a serious history book. That’s the opposite of so many of the coffee table books that […]

Design Notes

Ford gets back into the mid-sized game with redesigned 1966 Fairlane

March 13, 2026 Steve 9

(EXPANDED FROM 11/15/2023) Even though Ford came out with one of the first mid-sized cars in 1962, only three years later it was pummeled by General Motors and Chrysler. In 1965 even American Motors’ mid-sized […]

1975 Ford Elite
Multimedia

Adam Wade’s top-10 ugliest ‘classic’ cars list is decidedly quirky

March 11, 2026 Steve 19

Top-10 lists are inherently subjective, but Adam Wade’s (2026) ugliest “classic” cars strikes me as being particularly quirky. On his YouTube channel called Rare Classic Cars & Automotive History, Wade focuses on American cars from […]

Literature

Why did American Motors fire Wells Rich and Greene in 1972?

March 6, 2026 Steve 6

(EXPANDED FROM 5/14/2024) American Motors and the ad agency Wells Rich and Greene would seem to have been a match made in heaven when they started to work together in 1967. After all, both had […]

1967 Oldsmobile Cutlass Supreme
History

Was the 1966 Olds Cutlass Supreme the first mid-sized brougham model?

March 5, 2026 Steve 23

(EXPANDED FROM 2/14/2024) This is one of Indie Auto’s more hotly debated stories. Here I question Paul Niedermeyer’s (2024) contention that the 1966-67 Cutlass Supreme brought the “Great Brougham Epoch” to the mid-sized field. “With […]

1976 Plymouth Volare 2-door coupe
Drive-By Musings

Splashy new cars often were the biggest disasters during the postwar period

March 3, 2026 Steve 5

One of the biggest assumptions of U.S. automakers in the postwar period was that they desperately needed splashy new cars. Yet when I think about the biggest disasters of that era, they often involved expensive […]

1968 Chevrolet C10 pickup
Gallery

Was the 1967-68 Chevrolet C10 the ‘first modern pickup’?

February 27, 2026 Steve 8

Indie Auto doesn’t focus a whole lot on trucks, but I recently photographed a 1968 Chevrolet C10. When researching this article, I came across the argument from Aldan American (2026) that this was the “first […]

1961 De Soto
Multimedia

Video histories of DeSoto and American Motors aren’t as good as books

February 24, 2026 Steve 3

YouTube videos may bring auto history to a broader range of people, but they generally still aren’t as good as books. As a case in point, let’s take a look at a video about the […]

Posts pagination

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  • 1950 Nash Rambler hood ornament
    Speedreaders.info is a rare source of book reviews, but quality varies
    June 3, 2026 0
  • 1958 Lincoln
    1958-60 Lincoln: Failing to beat GM at its own game
    June 2, 2026 12
  • 1957 Nash Ambassador
    Three videos: The death of car culture, rich people’s cars and the 1957 Nash
    May 29, 2026 6
  • 1963 Mercury Marauder
    1963 Mercury Marauder: Ford tries to do a premium-priced car on the cheap
    May 27, 2026 11
  • Did 1964 Ramblers share more parts between size classes than competitors?
    May 26, 2026 1
  • 1976 Tatra T-613
    Tatra was yet another automaker that deemphasized aerodynamics by 1970s
    May 22, 2026 12
  • Patrick Foster shows how International Harvester failed to adapt
    May 13, 2026 5
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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