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Home1960s

1960s

1968 Datsun 510 4-door sedan
Data Dive

Four-door subcompacts were not exotic in late-60s and early-70s

March 26, 2025 Steve 23

(EXPANDED FROM 8/3/2023) The rise of the four-door subcompact generated a robust debate at Indie Auto a few years ago (go here), so I did a data dive to bring some facts to the table. […]

1969 Ford Club Wagon
Quotes

How Ford responded to safety issues with the original Econoline van

March 15, 2025 Steve 5

Indie Auto reader James E. Duvall recently commented about how the Falcon-based Econoline van and truck had such a front-end weight bias that they could flip on their front end under intense braking unless there […]

1966 AMC Ambassador DPL
Media Analysis

Motor Trend’s take on AMC’s decline shows limitations of auto punditry

March 13, 2025 Steve 3

The May 1966 issue of Motor Trend included an unusually long article about the woes of American Motors. The piece was written by Editor Donald Mac Donald, so presumably it displayed the magazine’s most sophisticated […]

1972 Stutz Blackhawk
Design Notes

Which looked better: Exner’s 1966 Duesenberg or 1971-87 Stutz Blackhawk?

March 11, 2025 Steve 8

(UPDATED FROM 9/20/2021) A few years back Hemmings published a for-sale ad about a 1966 Duesenberg prototype designed by Virgil Exner (Stohl, 2017). The car shared major styling themes with another one Exner subsequently designed — […]

1967 Pontiac Tempest Custom Sprint
Data Dive

Ford got crushed in 1960s mid-sized field despite early entrance

March 7, 2025 Steve 11

(EXPANDED FROM 3/31/2023) Compacts and personal coupes generated an outsized amount of media attention during the 1960s, but the most important emerging market segment turned out to be mid-sized cars. Sales rose steadily to the […]

1977 Cadillac
History

1971 interview with GM’s top designers shows automaker’s struggle to adapt

March 5, 2025 Steve 8

Top General Motors’ designers William Mitchell and Chuck Jordan showed glimmers of adaptiveness in an interview with Motor Trend (1971) magazine. However, the luxury of hindsight allows us to see some of the blinders that […]

2025 Ford Maverick
Current Events

Why are auto industry and media so surprised by Trump’s tariffs?

March 3, 2025 Steve 5

It’s been fascinating to watch the auto industry and media react to President Donald Trump’s tariffs. To the degree that this topic has broken through the usual phantasmagoria of new-product launches and nostalgic musings about […]

Kalaloch Beach woman at sunset
Photo Essay

National parks: As American as baseball, hotdogs, apple pie and Chevrolet

March 2, 2025 Steve 1

Last week we talked about how cars are for going places. Remember the slogan Chevrolet used in its advertising: “See the USA in your Chevrolet”? National parks were sometimes shown because they are as American […]

1962 Ford F-250 Styleside pickup
Quotes

Patrick Foster dances around problems with the 1961-63 Ford Styleside pickup

March 1, 2025 Steve 3

A good way to test the journalistic independence of an auto history writer is to see how he or she addresses a problematic product. So when I recently bought Patrick Foster’s book, Ford Tough: 100 […]

1978 Ford Fairmont 4-door seda
Design Notes

U.S. cars often suffered from weak styling continuity and boxy shapes in 1970-80s

February 28, 2025 Steve 24

(EXPANDED FROM 1/23/2023) This post’s comment thread has received a burst of new attention, so I thought it would be worth expanding upon my original argument. I wrote this article in response to debates about […]

Posts pagination

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  • 1962 Ford Galaxie 500
    Did the 1960-64 big Ford sell so poorly because of cannibalization?
    October 16, 2026 37
  • 1969 Ford Thunderbird 4-door Landau
    Was 1969 the beginning of the end for the Ford Thunderbird four-door Landau?
    October 14, 2026 7
  • Is Jaguar smart to run away from its design heritage?
    October 8, 2026 21
  • AMC Pacer clay model
    Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?
    October 6, 2026 21
  • 2026 Ram pickups
    A pyrrhic regulatory rollback and how poorly the 1978 Matador coupe sold
    October 2, 2026 12
  • 1962 Chrysler 300
    Did the 1962-65 Chrysler 300 ‘dilute’ the letter series?
    September 29, 2026 12
  • 1968 Ford Mustang
    Three rules led to a stultifying level of conformity in 1960s U.S. car design
    September 24, 2026 12
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 146
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