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Home1960s

1960s

1964 Studebaker Challenger
Quotes

Brooks Stevens’s rejection of brand continuity was bad for small automakers

June 14, 2025 Steve 0

Brooks Stevens was a complicated character. For example, he championed ultra-simple car designs but also coined the term “planned obsolescence” to describe an industrial designer’s mission (Adamson, 2003; p. 129). One way that played out […]

Citroen SM
Design Notes

Citroen SM: A surprisingly conventional next step

June 12, 2025 Steve 5

(EXPANDED FROM 12/4/2020) In a post on the Saab 99, we mentioned how in the late-60s and early-70s a handful of iconoclastic automakers tried to mainstream their basic designs. A case in point was Citroën. […]

1963 Studebaker Daytona convertible
Multimedia

Classic film shows human side of Studebaker’s end

June 10, 2025 Steve 15

(UPDATED FROM 6/20/2022) Documentary films contribute to automotive history in a different way than words on a page (either paper or electronic). In general, film can capture much better the human elements of a situation, […]

Fake Design

Brooks Stevens’s 1965 Studebaker Lark concept: Almost a baby Continental

June 6, 2025 Steve 5

(EXPANDED FROM 12/10/2021) Brooks Stevens apparently was convinced that he could come up with a new-generation Studebaker Lark design that would top the work of Raymond Loewy’s team, which was then working on an Avanti-inspired […]

Exner bio offers mostly positive take on controversial car designer
Readings

Peter Grist views car designer Virgil Exner through rose-tinted glasses

June 3, 2025 Steve 9

(EXPANDED FROM 12/6/2022) Peter Grist stated that he tried to make this authorized biography of car designer Virgil Exner “as unbiased as possible” (p. 5). Even so, Visioneer has a family scrapbook quality, replete with childhood photos and […]

1970 Mercury Cyclone
Drive-By Musings

1970 Mercury Montego had a last-of-the-wine quality

June 2, 2025 Steve 2

In a number of respects the 1970 Mercury Montego exuded a last-of-the-wine vibe. For one thing, it was the final reskinning of the mid-sized platform that the Ford Motor Company introduced in 1962. Let’s just […]

Media Analysis

Automotive News staff struggle to transcend paper’s checkered past

May 30, 2025 Steve 2

The May 19th print edition of Automotive News ran two commentaries that debated California’s ability regulate pollution caused by the automobile industry. In the first commentary, Reporter Larry P. Vellequette (2025) acknowledged that the industry […]

Quotes

David E. Davis offered his take on John Z. DeLorean

May 24, 2025 Steve 9

Whether John Z. DeLorean was merely a car guy with a tragic life trajectory or a sociopath has been an ongoing debate here at Indie Auto. Thus, I was intrigued to come across David E. […]

1968 Chevrolet Corvette convertible
Ad Nauseam

A 1968 Chevrolet Corvette and a manly man. Alone.

May 23, 2025 Steve 0

David E. Numm liked to remind himself that he was fairly comfortable — and that things could be much worse. At least he was assigned to be a copy writer for the Chevrolet Corvette rather […]

Media Analysis

Do car ads need to talk down to people in order to be engaging?

May 22, 2025 Steve 6

One of the laziest kinds of clickbait in the auto history media are posts of old advertisements, commercials and various types of marketing videos. All too often the text that accompanies the ads could be […]

Posts pagination

1 2 … 49 »
  • 1964 Studebaker Challenger
    Brooks Stevens’s rejection of brand continuity was bad for small automakers
    June 14, 2025 0
  • EVs need a George Romney to champion them in the next few years
    June 13, 2025 15
  • Citroen SM
    Citroen SM: A surprisingly conventional next step
    June 12, 2025 5
  • 1936-37 Cord 810/812 tried to do too much at once
    June 11, 2025 10
  • 1963 Studebaker Daytona convertible
    Classic film shows human side of Studebaker’s end
    June 10, 2025 15
  • Once upon a time, car wheels were 36-to-42 inches in diameter
    June 9, 2025 5
  • Ram customized pickup
    What would you think if it was 1965 and you could magically see this truck?
    June 8, 2025 1
  • Brooks Stevens’s 1965 Studebaker Lark concept: Almost a baby Continental
    June 6, 2025 5
  • 1949 Packard Super Eight
    Packard kept a bigger foothold in the luxury-car field than commonly assumed
    June 5, 2025 9
  • Exner bio offers mostly positive take on controversial car designer
    Peter Grist views car designer Virgil Exner through rose-tinted glasses
    June 3, 2025 9
  • 1970 Mercury Cyclone
    1970 Mercury Montego had a last-of-the-wine quality
    June 2, 2025 2
  • A query, a thank you and an update on miscellaneous stuff
    April 4, 2025 0
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 124
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