(EXPANDED FROM 7/10/2023) Last Friday the Public Broadcasting Service aired the second of Joe Ligo’s six half-hour episodes about American Motors, which focused on how the automaker navigated the 1960s (go here). In sync with […]
Jack Mueller’s book on Kaiser-Frazer weighrd in on the question of why General Motors did not end up selling the automaker its Rocket V8 engine. He pointed to evidence that the Oldsmobile Division initially showed […]
When I was expanding a John DeLorean book review the other day, I dug up a 1967 General Motors ad that included a photograph of a Cadillac Eldorado. That got me wondering: Was the 1967-70 […]
(EXPANDED ON 9/30/2022) Indie Auto doesn’t generally dwell on collectible cars, but a restoration of a 1958 Packard shed light on what I have found to be one of the bigger peculiarities of the postwar […]
I first wrote about Joe Ligo’s idea of making an American Motors film in early 2020. Two years later he announced that he was retooling the project and would do a six-part series for the […]
The plight of postwar car dealers can shed light on when seller’s market ended. Charles E. Edwards’ (1965) book, Dynamics of the United States Automobile Industry, offered a scholarly dive into the data that included […]
Automotive historian Thomas E. Bonsall argued that the 1958 Edsel wasn’t a flop. Indeed, he insisted that the Ford Motor Company shouldn’t have given up on the brand so quickly. The “real failure in the […]
I have mixed feelings about the 2002-5 Ford Thunderbird. I am glad the automaker brought back the storied nameplate and think that this generation had a few interesting design touches. That said, the car strikes […]
The most significant postwar trend among independent automakers was a rush to compact cars. Between 1950 and 1953 four automakers came out with new entries. This would prove to be a double-edged sword. On the […]
The Volkswagen Beetle was so popular in the United States during the 1960s that it can be viewed with an aura of inevitability. Even so, one could argue that the VW benefitted by being in […]
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