The May 1966 issue of Motor Trend included an unusually long article about the woes of American Motors. The piece was written by Editor Donald Mac Donald, so presumably it displayed the magazine’s most sophisticated […]
(EXPANDED FROM 3/31/2023) Compacts and personal coupes generated an outsized amount of media attention during the 1960s, but the most important emerging market segment turned out to be mid-sized cars. Sales rose steadily to the […]
Top General Motors’ designers William Mitchell and Chuck Jordan showed glimmers of adaptiveness in an interview with Motor Trend (1971) magazine. However, the luxury of hindsight allows us to see some of the blinders that […]
(EXPANDED FROM 1/15/2021) The 1953 Hudson Hornet’s styling strikes me as being peak “step down.” As a case in point, this was the last year for the rounded rear end. It looked dated compared to […]
In the “Story Ideas Bank” Stewdi offered a topic that got me thinking: What are the most successful facelifts of all time? The power was out at Indie Auto’s world headquarters for most of the […]
Former Ford Motor Company executive Donald Frey explained to David Crippen (1986) why he thought that the automaker’s “cockamamie” decision-making structure led to major quality-control problems with the 1957 Ford. “As it turned out, preceding […]
I am ambivalent about Charles K. Hyde’s book, Riding the Roller Coaster: A History of the Chrysler Corporation. The American automotive history field desperately needs more scholarly books, and Hyde is a relatively rare academic […]
(EXPANDED FROM 6/23/2023) A while back Indie Auto reader Geeber asked about what happened to Chrysler Corporation’s market share in the premium-priced field after Dodge went downmarket in 1960. He was referring to a major […]
(EXPANDED FROM 6/16/2023) A few years ago Jim and Cheryl Farrell’s articles about the 1961 Continental’s development got me thinking about what might have happened if Robert McNamara had succeeded in killing the Lincoln brand. […]
(EXPANDED FROM 6/26/2023) The June 1968 issue of Road Test magazine took its rival, Motor Trend, to task for anointing the Pontiac GTO as Car of the Year. Columnist Byron Bloch argued that the award […]
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