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Home1940s

1940s

Readings

Charles K. Hyde wrote a useful but superficial history of the Chrysler Corp.

February 21, 2025 Steve 4

I am ambivalent about Charles K. Hyde’s book, Riding the Roller Coaster: A History of the Chrysler Corporation. The American automotive history field desperately needs more scholarly books, and Hyde is a relatively rare academic […]

1961 Dodge Polara 4-door hardtop
Data Dive

Chrysler’s collapse in premium-priced field was a bigger deal than Edsel’s

February 20, 2025 Steve 13

(EXPANDED FROM 6/23/2023) A while back Indie Auto reader Geeber asked about what happened to Chrysler Corporation’s market share in the premium-priced field after Dodge went downmarket in 1960. He was referring to a major […]

Readings

Encyclopedia of American Cars is a useful but sometimes inaccurate reference book

January 30, 2025 Steve 0

(EXPANDED FROM 4/26/2013) Last weekend I made the trek to my favorite bookstore — Powell’s in Portland, Oregon. There I found a 1993 edition of the Encyclopedia of American Cars for $25. That struck me […]

1955 Dodge
Data Dive

1955-56 Chryslers: ‘Forward Look’ wasn’t as successful as sometimes assumed

January 8, 2025 Steve 9

(EXPANDED FROM 2/19/2021) This story has seen a burst of renewed interest, so I have updated and expanded it — partly in response to reader comments. However, the punchline remains the same: that Virgil Exner’s […]

Readings

‘Industrial Strength Design’ offers lush but shaky take on Brooks Stevens

December 24, 2024 Steve 2

(EXPANDED FROM 6/14/2023) For good or ill, Brooks Stevens was one of the most influential independent U.S. auto design consultants of the postwar era. Despite some shaky analysis and factual lapses, the best book about […]

Gallery

The Stout Scarab didn’t just anticipate the modern minivan

December 23, 2024 Steve 1

(EXPANDED FROM JUNE 2, 2023) Histories about the Stout Scarab tend to emphasize that it was the first production minivan (Peek, 2021; Wikipedia, 2023). However, this innovative 1930s car strikes me as also being the […]

1971 AMC Gremlin and VW Beetle front
Design Notes

Richard Teague’s styling helped to kill American Motors

December 20, 2024 Steve 27

(EXPANDED FROM 3/19/2021) This story has received more reader pushback than almost any other single piece that I have published in Indie Auto. Even so, I think that it epitomizes what this blog is all […]

Oldsmobile's ads were more innovative than the cars
Media Analysis

Did Oldsmobile revolutionize the car industry?

December 17, 2024 Steve 21

(EXPANDED FROM 10/31/2022) The automotive media tends to treat orphaned American brands with extra enthusiastic pom-pom waving. An example of the genre is Mark J. McCourt’s (2020) Hemmings article about Oldsmobile. He breathlessly insisted that […]

Readings

‘My Dad Had That Car’ is a much bigger but not necessarily better book

December 5, 2024 Steve 2

(EXPANDED FROM 1/10/2022) Now that we’re once again hitting the peak of gift-giving season, let’s take a look at one of the more popular automotive books. My Dad Had That Car ranks among the top-15 […]

1941 Studebaker Commander hood
Design Notes

1941 Studebaker Commander: Ending its big cars on a high note

October 1, 2024 Steve 7

(EXPANDED FROM 4/16/2021) The 1941 Studebaker Commander is noteworthy partly because of its lovely art deco styling, but also because it represents close to the last of the automaker’s big premium-priced cars. In 1939 Studebaker […]

Posts pagination

« 1 2 3 … 13 »
  • 1964 Studebaker Challenger
    Brooks Stevens’s rejection of brand continuity was bad for small automakers
    June 14, 2025 0
  • EVs need a George Romney to champion them in the next few years
    June 13, 2025 16
  • Citroen SM
    Citroen SM: A surprisingly conventional next step
    June 12, 2025 5
  • 1936-37 Cord 810/812 tried to do too much at once
    June 11, 2025 10
  • 1963 Studebaker Daytona convertible
    Classic film shows human side of Studebaker’s end
    June 10, 2025 15
  • Once upon a time, car wheels were 36-to-42 inches in diameter
    June 9, 2025 5
  • Ram customized pickup
    What would you think if it was 1965 and you could magically see this truck?
    June 8, 2025 1
  • Brooks Stevens’s 1965 Studebaker Lark concept: Almost a baby Continental
    June 6, 2025 5
  • 1949 Packard Super Eight
    Packard kept a bigger foothold in the luxury-car field than commonly assumed
    June 5, 2025 9
  • Exner bio offers mostly positive take on controversial car designer
    Peter Grist views car designer Virgil Exner through rose-tinted glasses
    June 3, 2025 9
  • 1970 Mercury Cyclone
    1970 Mercury Montego had a last-of-the-wine quality
    June 2, 2025 2
  • A query, a thank you and an update on miscellaneous stuff
    April 4, 2025 0
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 124
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