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Home1930s

1930s

1961 Dodge Polara 4-door hardtop
Data Dive

Chrysler’s collapse in premium-priced field was a bigger deal than Edsel’s

February 20, 2025 Steve 13

(EXPANDED FROM 6/23/2023) A while back Indie Auto reader Geeber asked about what happened to Chrysler Corporation’s market share in the premium-priced field after Dodge went downmarket in 1960. He was referring to a major […]

Encyclopedia of American Cars
Readings

Encyclopedia of American Cars is a useful but sometimes inaccurate reference book

January 30, 2025 Steve 0

(EXPANDED FROM 4/26/2013) Last weekend I made the trek to my favorite bookstore — Powell’s in Portland, Oregon. There I found a 1993 edition of the Encyclopedia of American Cars for $25. That struck me […]

Readings

‘Industrial Strength Design’ offers lush but shaky take on Brooks Stevens

December 24, 2024 Steve 2

(EXPANDED FROM 6/14/2023) For good or ill, Brooks Stevens was one of the most influential independent U.S. auto design consultants of the postwar era. Despite some shaky analysis and factual lapses, the best book about […]

Gallery

The Stout Scarab didn’t just anticipate the modern minivan

December 23, 2024 Steve 1

(EXPANDED FROM JUNE 2, 2023) Histories about the Stout Scarab tend to emphasize that it was the first production minivan (Peek, 2021; Wikipedia, 2023). However, this innovative 1930s car strikes me as also being the […]

Readings

‘My Dad Had That Car’ is a much bigger but not necessarily better book

December 5, 2024 Steve 2

(EXPANDED FROM 1/10/2022) Now that we’re once again hitting the peak of gift-giving season, let’s take a look at one of the more popular automotive books. My Dad Had That Car ranks among the top-15 […]

Data Dive

Did African-American car buyers save Cadillac in the 1930s?

November 25, 2024 Steve 8

(EXPANDED FROM 4/18/2023) According to Ed Cray’s (1980) Chrome Colossus, in 1932 Cadillac was in danger of being discontinued when a young service manager named Nicholas Dreystadt crashed a General Motors’ executive committee meeting to […]

1949 Plymouth
Data Dive

Were the 1949 Chryslers to blame for the automaker losing the No. 2 spot to Ford?

September 19, 2024 Steve 34

Paul Niedermeyer (2024) recently commented that the “new 1949 Chrysler Corp. line has to be seen as a failure inasmuch as Ford regained the #2 spot, and never looked back. Excellent cars, but not what […]

Collectible Automobile covers
Media Analysis

What kind of cars does — and doesn’t — Collectible Automobile put on its cover?

September 16, 2024 Steve 11

Stéphane Dumas (2024) recently commented that “it would have been a shock if a car from the 1980s” was on the cover of Collectible Automobile magazine. The newest model he could remember was a 1975 […]

History

Lincoln-Zephyr was a first step in Ford surpassing Chrysler

August 30, 2024 Steve 9

(EXPANDED FROM 4/11/2022) The 1936-42 Lincoln-Zephyr is a more important car than is commonly assumed. Not only did it offer notably advanced styling and engineering, but it also represented the Ford Motor Company’s first meaningful […]

1934 Packard ad
Letters to the Editor

How Packard’s trajectory in the 1910s and 1920s impacted its postwar decline

March 11, 2024 Steve 2

Over the last few days we’ve had a mini-seminar on Packard’s decline in the comment thread of the story, “1956 Packard booklet hints at how James Nance got too big for his britches.” Geeber took […]

Posts pagination

« 1 2 3 4 … 7 »
  • 1965 Studebaker Cruiser proposal
    Car Life speculates about why Studebaker shut down its South Bend plant
    July 17, 2026 8
  • 1956 Lincoln
    The 1956 Lincoln’s styling proved to be a one-year wonder
    July 17, 2026 18
  • 1975 Mercedes-Benz 450 SL
    1975 Mercedes-Benz 450 SL lacked the taut brilliance of its predecessor
    July 14, 2026 6
  • 1988 Oldsmobile Toronado
    Did GM go too far in downsizing the 1986 Riviera, Toronado and Eldorado?
    July 10, 2026 16
  • J. 'Kelly' Flory Jr.
    J. ‘Kelly’ Flory Jr.’s American Cars series is pricey but valuable
    July 10, 2026 4
  • 1968 Pontiac Firebird green convertible
    1967-72 Pontiac Firebird shows limits of ad illustrations
    July 7, 2026 10
  • Miscellaneous ramblings about being on the road
    June 25, 2026 5
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
Society of Automotive Historian award to Indie Auto

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