“. . . (T)he notion that the more ‘traditional’ automakers are too far ahead of the unfolding BEV transition is laughable. It’s not just traditional industry lead times at play here; it’s the fact that […]
“The Big Three in the auto industry stood virtually alone, possessors of what was in effect a shared monopoly, for the price of entry was too great for any start-up company. In an environment like […]
“Oh, he was powerful. God, I admired [him]. He just knocked the tar out of anybody. He’d get it fixed. If he couldn’t, he’d call New York and say, ‘Fix these…[.]’ Then, I inherited some […]
“Then, in a postscript — and as if adding insult to injury — the most successful Edsel of all, the Comet, was built as a Mercury. The Mercury Comet was virtually indistinguishable from the Edsel […]
For the February 1953 issue of Popular Mechanics, Automotive Editor Arthur R. Railton and Detroit Automotive Correspondent Siler Freeman interviewed three American engineers and designers after they returned from European auto shows. The following quotes […]
“Hard-eyed Townsend caught the industry with its pants down in 1962 when Chrysler suddenly offered its customers a five-year or 50,000-mile warranty on principal engine and power-train components on new cars. Industry practice at the […]
“[P]robably the guy that was most admired [by Ford Motor Company executive Lewis Crusoe] was [Robert] McNamara. He was a very concise speaker, he was a logician and prided himself that he was. He knew how […]
“A Dodge Charger? A piece of sculpture? What the hell kind of individual artistic statement can that be when 50,000 people a year make the same statement? Besides, you’ve got to admit that an objet d’art created […]
“For the past three model years, the industry has been tossing trial balloons at the American car buyer in an effort to determine ‘how small is compact?’ or, in other terms, what sizes of automobiles […]
“With the van boom booming and no sign of abatement, Detroit and the importers are headed for a second generation of vans — smaller ones this time. These will come in addition to existing sizes. […]
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