In its April 1974 issue, Popular Science shed light on a Chevrolet Vega-based sporty coupe that was slated to compete with the subcompact Ford Mustang II. The unnamed car’s main claim to fame would be […]
“Chevrolet marketers wanted to preserve ‘sportiness’ and ‘performance’ as masculine activities, but at the same time realized that women appreciated a good-handling car as much as their male counterparts. So, Chevrolet repurposed the performance attributes […]
“Grilles serve as a car’s face, so it is important to use them as marks of identity, and they should be big enough to be recognizable. But there’s a limit that necessarily comes into the […]
“It has become fashionable to assume that when a company does a multibillion-dollar business, there is little that one man — even the man at the top — can do to sway its fortunes. ‘These […]
“Mobility is as much about freedom and new vistas as it is about capitalism or the free market, and the young were taking up the former while the elder worried about the latter. Mobility in […]
A key way that American Motors was able to afford fielding both a compact and mid-sized platform in the mid-1960s was by sharing an unusual number of body parts. However, as Car Life noted below, […]
“Because the wrap-around windshield has proven so popular Plymouth felt it necessary to incorporate this idea. Unfortunately, theirs just doesn’t look like a wrap-around from the outside. They’ve been extremely subtle about it — which […]
“Moving Imperial production away from the Chrysler Jefferson Avenue plant made sense for three reasons: surging sales would require mixing too many Imperials with Chryslers on the assembly line; Imperial quality could be upgraded in […]
“(T)he standard brakes on Cadillac’s spiffy new Eldorado are a treacherous, unsafe Achilles heel on an otherwise pleasant luxury vehicle. Even though the Eldorado is nearly identical to the Toronado in technical detail, we had […]
“The hubris of its executives related to consumer needs, an obsession with big cars, garish designs coming from its studios, the neglect of safety and air pollution matters, and rising prices all played into the […]
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