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HomeHistory

History

1965 Plymouth Barracuda and Rambler Tarpon
History

Might the Rambler Tarpon have sold better than the Plymouth Barracuda?

February 26, 2025 Steve 12

(EXPANDED FROM 7/2/2021) Patrick Foster has questioned whether the 1964 Rambler Tarpon show car would have sold better than the Plymouth Barracuda if it had reached production. His rationale was that neither compact sporty coupe […]

1972 Chevrolet Vega
History

US automakers made vain promises in early-1970s to beat back imports

February 18, 2025 Steve 3

In response to soaring import sales in the early-1970s, US automakers made brave promises of a counterattack. In retrospect, many of those promises sound decidedly hollow. For example, in the wake of a critical review […]

1966 Chevrolet Chevelle SS convertible
History

AMC’s Roy Abernethy was increasingly hemmed in but not without options

February 7, 2025 Steve 7

(EXPANDED FROM 3/4/2022) Automotive historians, both professional and armchair, tend to beat up too much on Roy Abernethy’s leadership of American Motors. Thus, Geeber (2021) offered useful context in responding to a denunciation of Abernethy. […]

1982 DeLorean
History

1981-82 DeLorean illustrates Detroit’s failure to understand the rise of imports

January 20, 2025 Steve 21

(UPDATED FROM 9/23/2022) The easiest way to sum up the spectacular failure of the DeLorean Motor Company is to say that its founder was exceptionally unlucky. I am hard pressed to think of a worse […]

1968 Dodge Charger
History

1968-70 Dodge Charger: Who should get credit?

January 14, 2025 Steve 10

(EXPANDED FROM 12/29/2023) This is another Indie Auto story that has received a fair amount of blowback. For example, one presumably former reader alleged that I was a “Chevy fanboy” because I called the 1968-70 […]

1965 Ford Mustang
History

Lee Iacocca got lucky with the 1964-66 Ford Mustang

December 27, 2024 Steve 13

(UPDATED FROM 11/18/2022) The original Ford Mustang was the automotive equivalent of The Beatles rock band. The U.S. auto industry had never seen anything like it — a small sporty car that proved so popular […]

2006 Ford Five Hundred
History

How often did renaming a car fail to help it sell better?

December 16, 2024 Steve 21

(EXPANDED FROM 6/8/2022) A few years ago Karl Ludvigsen (2022) wondered whether some cars that were renamed should not have been. For example, he noted that Ford might have benefitted by keeping the Cortina name […]

1967 Cadillac convertible
History

What if GM and Ford were broken up in the 1960s?

December 11, 2024 Steve 24

(EXPANDED FROM 8/19/2022) The topic that has elicited the greatest blowback from Indie Auto readers has been my argument that the U.S. auto industry was less able to respond to a rising tide of imports […]

1974 Chevrolet Monte Carlo
History

Was GM’s approach to 1970s car design superior to Mercedes-Benz’s?

November 19, 2024 Steve 3

For its September 1973 issue, Motor Trend published a pro/con feature asking whether “romantic” styling was dead. In other words, did new considerations such as safety and pollution laws as well as more emphasis on […]

1963 Studebaker Lark Wagonaire
History

Could Studebaker have come out of the 1970s as successful as Jeep?

October 31, 2024 Steve 18

(EXPANDED FROM 4/23/2021) A few years ago our story on Brooks Stevens’s redesign of the 1964 Studebaker generated enough debate that I decided to further flesh out an alternative scenario. To wit, Studebaker would have […]

Posts pagination

« 1 … 3 4 5 … 8 »
  • 1967 Oldsmobile Cutlass Supreme
    Was the 1966 Olds Cutlass Supreme the first mid-sized brougham model?
    March 5, 2026 21
  • 1976 Plymouth Volare 2-door coupe
    Splashy new cars often were the biggest disasters during the postwar period
    March 3, 2026 1
  • Reader questions Chrysler’s future as it passes 100th anniversary
    March 2, 2026 12
  • 1968 Chevrolet C10 pickup
    Was the 1967-68 Chevrolet C10 the ‘first modern pickup’?
    February 27, 2026 7
  • 1941 Studebaker Commander 2-door coupe
    1941 Studebaker Commander: Ending its big cars on a high note
    February 26, 2026 11
  • 1961 De Soto
    Video histories of DeSoto and American Motors aren’t as good as books
    February 24, 2026 3
  • 1956 Studebaker Golden Hawk front with hood open
    Four lingering questions about Aaron Severson’s take on the 1956 Studebaker Golden Hawk
    February 20, 2026 6
  • Thank yous, power outages and format changes
    October 31, 2025 0
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 134
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