(EXPANDED FROM 4/6/2023) A “Story Ideas Bank” request by CJ asked for more coverage of station wagons, so let’s take a step in that direction with a look at the 1957-60 Mercury. The Ford Motor […]
(EXPANDED FROM 8/14/2019) Histories about the 1965 Rambler Marlin’s origins show how even basic facts can be difficult to nail down. Authors differ over when and why the Marlin was developed as well as what […]
(EXPANDED FROM 7/28/2023) A few years ago Ate Up With Motor had an interesting exchange about how Sherwood Egbert’s departure as president of the Studebaker Corporation hurt its automotive division’s chances of survival. Egbert resigned […]
(EXPANDED FROM 5/5/2023) One of the curious things about American cars is that even the most ridiculed models will invariably develop a dedicated fan club. As a case in point, some collectors of the infamous […]
(EXPANDED FROM 7/31/2023) American Motors’ purchase of a four-cylinder engine from Volkswagen was one of CEO Roy D. Chapin Jr.’s last big decisions during his 10-year leadership of the automaker — and arguably his final […]
(EXPANDED FROM 15/19/2023) The 1933-42 Willys gets far less attention than it deserves. The model 77 and its successors were important because they anticipated the American compacts of the 1950s and 1960s. In addition, the […]
(EXPANDED FROM 3/7/2023) At least on paper, the VIP luxury series suggested that Plymouth was keeping up with the Chevrolet Caprice and Ford LTD in the late-60s. However, the car’s terrible sales suggest that something […]
(EXPANDED FROM 1/19/2022) In a discussion about market segmentation a few years ago, DECG50 asked a good question: Would General Motors have been more disciplined if Alfred Sloan still headed the automaker in the 1960s? […]
(EXPANDED FROM 7/18/2023) Our discussion about the Ford Maverick got me thinking about Lee Iacocca. More than any other car, the Maverick reflected how Iacocca’s sensibility differed from that of Robert McNamara, the father of […]
(EXPANDED FROM 9/19/2023) The late-40s and early-50s arguably had more design and engineering variety among U.S automakers than we would ever see again. That strikes me as a mostly good thing for consumers, but there […]
Copyright © 2022 Olympia, Earth Media, LLC | All rights reserved