Curbside Classic is a fascinating case study of the difficulties of sustaining a financially viable independent media outlet. For example, last year Niedermeyer announced that ad revenue was down 15-20 percent because of increased use of […]
One low-cost way for an auto media outlet to post a 24/7 flow of content is to draw upon old car ads. This is business as usual for the The Daily Drive and its sibling, […]
Stories about the death of long-time automotive journalist Brock Yates quite rightly emphasized his most popular exploits. For example, his creation of the Cannonball Baker Sea-to-Shining-Sea Memorial Trophy Dash illustrated Yates’ flare for publicity stunts at […]
The jury is still out on whether Tesla can meet its lofty goals, but the automaker deserves credit for a paradigm-rattling marketing campaign. In unveiling its Model 3, Tesla emphasized the need for an aggressive response to […]
Keith Crain is the closest thing the American auto industry has to a minister of groupthink, so it is worth noting when the editor-in-chief of Automotive News furrows his brow. In a late-December column he criticized […]
The third-generation Dodge Challenger has always run a distant third in sales to the Ford Mustang and Chevrolet Camaro, arguably because of it is the most extreme caricature of a pony car. The chunky, almost […]
Except for relatively rare moments of downsizing, the dominant tendency in the American auto industry is toward bigger, glitzier and more powerful vehicles. Each time a car adds poundage, the automaker — usually with the […]
We have previously discussed how the relentless pressure for content at 24/7 automotive websites can lead to basic errors (go here). A more subtle but common problem is cut-and-spin journalism. This is where a harried […]
American society’s relationship with the automobile is changing but the press corps hasn’t kept up. That’s the theme of a cover story in the journalism field’s leading professional magazine. The November/December edition of the Columbia Journalism […]
In some respects the rise of the web has been the best thing that ever happened to American automotive history. Just click on Google’s “images” tab and you instantly have access to far more pictures […]
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