(EXPANDED FROM 4/16/2021) One of my more unpopular takes is that Studebaker shouldn’t have assigned Brooks Stevens to restyle the 1964 Lark. He may have had a more mainstream design sensibility than Raymond Loewy, but […]
EXPANDED FROM 3/14/2022) In a Hemmings post about a 1971 Saab 96 for sale, Mike McNessor (2014) described the car as “irresistible and timeless as the VW Beetle or the Mini.” He went on to wonder […]
(EXPANDED FROM 8/12/2022) For 1972 the Ford Thunderbird brochure tried to get extra fancy with see-through paper. And on inside pages the text gushed that the only way to change the car was to “Make […]
(EXPANDED FROM 2/18/2022) The automotive media tend to treat even the ugliest styling trends like the courtiers who ignore when the emperor has no clothes. I thus found it refreshing to see Sajeev Mehta critique […]
(EXPANDED FROM 9/16/2021) The failure of the fourth-generation Chevrolet Camaro and Firebird wasn’t supposed to happen. General Motors’ F-body siblings had a much more modern — and arguably more stylish — design than their sole competitor, […]
(EXPANDED FROM 11/3/2021) This may not be a very popular perspective, but I would suggest that the so-called Loewy coupes were at their best in 1955. Although the styling wasn’t as clean as the 1953-54 […]
(EXPANDED FROM 5/26/2023) A comment by Fratzog spurred me to expand on this story about the Mercedes-Benz W123, which to my mind is the brand’s most iconic model. I get that this may be a […]
(EXPANDED FROM 5/12/2023) This post has received a burst of new attention, so I thought it would be a good time to expand it. I have argued what may not be very popular with fans […]
(EXPANDED FROM 12/4/2020) In a post on the Saab 99, we mentioned how in the late-60s and early-70s a handful of iconoclastic automakers tried to mainstream their basic designs. A case in point was Citroën. […]
(EXPANDED FROM 4/8/2022) The Edsel and Lincoln were the Ford Motor Company’s most visible failures of the late-50s, but the Mercury was also an embarrassment. The ill-fated Turnpike Cruiser epitomized both the promise and futility […]
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