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Home2025May

Month: May 2025

1968 Chevrolet Corvette convertible
Ad Nauseam

A 1968 Chevrolet Corvette and a manly man. Alone.

May 23, 2025 Steve 0

David E. Numm liked to remind himself that he was fairly comfortable — and that things could be much worse. At least he was assigned to be a copy writer for the Chevrolet Corvette rather […]

Media Analysis

Do car ads need to talk down to people in order to be engaging?

May 22, 2025 Steve 6

One of the laziest kinds of clickbait in the auto history media are posts of old advertisements, commercials and various types of marketing videos. All too often the text that accompanies the ads could be […]

1970 Ford LTD
Data Dive

Was the decontented Ford LTD ‘essentially like an Impala’?

May 21, 2025 Steve 9

(EXPANDED FROM 8/29/2023) A few years ago Curbside Classic’s Paul Niedermeyer stopped by to critique our story, “1969 Ford LTD attacked GM’s hierarchy of brands in multiple ways.” He repeated the following quote from the […]

Roy Chapin Jr. and William Luneberg
Multimedia

Joe Ligo’s third AMC episode suffers from analytical weaknesses

May 20, 2025 Steve 3

One downside of partnering with another automotive historian on a media project is that you inevitably have to negotiate editorial details. That can be particularly challenging if one of the partners has considerably more stature. […]

1972 Pontiac Firebird
History

William Porter brought a thoughtful approach to his design work at GM

May 19, 2025 Steve 0

I can be quite critical of Automotive News, so in fairness I should note when they do good work. A case in point is a feature story by David Phillips (2025) about William L. Porter. […]

Photo Essay

Some women just want to express themselves

May 18, 2025 Steve 2

(UPDATED FROM 10/9/2020) Cars plastered with bumper stickers are a relatively rare occurrence in western Washington state, but they are most likely to be found where college students frequent. When I started taking pictures of well-decorated cars, […]

1980 Plymouth Volare
Quotes

Popular Science questions Chrysler Corporation’s blame game

May 17, 2025 Steve 5

“Chrysler says its financial troubles are caused, in part, by safety and emissions laws that penalize it more than GM or Ford. It costs Chrysler ‘almost twice as much as it will cost GM’ to […]

Current Events

Is this an example of good corporate crisis management?

May 16, 2025 Steve 1

My undergraduate education mainly focused on journalism, but I did take a public relations class. What I remember most about it were case studies that analyzed how corporations responded to crises. The faculty member emphasized […]

Design Notes

1971-73 Buick Riviera: The last stand against the broughamization of Detroit

May 15, 2025 Steve 24

(EXPANDED FROM 5/2/2022) Whatever else one might say about the 1971-73 Buick Riviera, its styling did represent a heroic level of resistance to the brougham look then sweeping through the U.S. auto industry. Instead of […]

1963 Rambler Classic 770 4-door sedan and American
Data Dive

1963 Rambler Classic was more of a compact than an intermediate

May 14, 2025 Steve 6

(EXPANDED FROM 7/10/2023) Last Friday the Public Broadcasting Service aired the second of Joe Ligo’s six half-hour episodes about American Motors, which focused on how the automaker navigated the 1960s (go here). In sync with […]

Posts pagination

« 1 2 3 4 »
  • 1967 Oldsmobile Cutlass Supreme
    Was the 1966 Olds Cutlass Supreme the first mid-sized brougham model?
    March 5, 2026 21
  • 1976 Plymouth Volare 2-door coupe
    Splashy new cars often were the biggest disasters during the postwar period
    March 3, 2026 1
  • Reader questions Chrysler’s future as it passes 100th anniversary
    March 2, 2026 12
  • 1968 Chevrolet C10 pickup
    Was the 1967-68 Chevrolet C10 the ‘first modern pickup’?
    February 27, 2026 7
  • 1941 Studebaker Commander 2-door coupe
    1941 Studebaker Commander: Ending its big cars on a high note
    February 26, 2026 11
  • 1961 De Soto
    Video histories of DeSoto and American Motors aren’t as good as books
    February 24, 2026 3
  • 1956 Studebaker Golden Hawk front with hood open
    Four lingering questions about Aaron Severson’s take on the 1956 Studebaker Golden Hawk
    February 20, 2026 6
  • Thank yous, power outages and format changes
    October 31, 2025 0
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 134
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