Automaker gets creative in appealing to EV-skeptical demographics

(UPDATED FROM 8/21/2020) Peter DeLorenzo (2018) has argued that brand management “is now the Number 1 priority in this business.” The reason is that a “democratization of technology and luxury” has leveled the playing field. […]

GM envy is a tendency of other automakers — first domestic and later foreign — to slavishly copy the basic structure and strategy used by General Motors in its heyday. This has occurred despite General […]